{"id":22218,"date":"2025-10-26T07:48:11","date_gmt":"2025-10-26T07:48:11","guid":{"rendered":"https:\/\/dmpro.app\/?p=22218"},"modified":"2025-10-26T07:52:33","modified_gmt":"2025-10-26T07:52:33","slug":"generate-leads-with-social-media","status":"publish","type":"post","link":"https:\/\/a4.dmpro.app\/es\/generate-leads-with-social-media\/","title":{"rendered":"C\u00f3mo generar clientes potenciales con las redes sociales: Las mejores t\u00e1cticas"},"content":{"rendered":"<p>\u00bfBusca formas eficaces de <strong>generar clientes potenciales a trav\u00e9s de las redes sociales<\/strong> para su negocio? Millones de personas se desplazan cada d\u00eda por plataformas como Facebook, Instagram, LinkedIn y TikTok. As\u00ed que las redes sociales se han convertido en un poderoso lugar para encontrar nuevos clientes.&nbsp;<\/p>\n\n\n\n<p>De hecho, 68% de los profesionales del marketing afirman que es una de sus mejores t\u00e1cticas para hacer crecer su negocio. El truco no est\u00e1 en encontrar gente, sino en convertir a esos usuarios ocasionales en clientes potenciales reales y generar ingresos.<\/p>\n\n\n\n<p>Pero, la pregunta es \u201c \u00bfC\u00f3mo generar leads en las redes sociales?\u201d. Por eso estamos aqu\u00ed. En esta gu\u00eda, le proporcionaremos pr\u00e1cticas <a href=\"https:\/\/dmpro.app\/social-media-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing en redes sociales<\/a> consejos que le ayudar\u00e1n a atraer al p\u00fablico adecuado y a convertir su inter\u00e9s en acci\u00f3n.\u00a0<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/a4.dmpro.app\/es\/generate-leads-with-social-media\/#What_Is_Social_Media_Lead_Generation\" >\u00bfQu\u00e9 es la generaci\u00f3n de contactos en las redes sociales?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/a4.dmpro.app\/es\/generate-leads-with-social-media\/#How_to_Generate_Leads_with_Social_Media\" >\u00bfC\u00f3mo generar clientes potenciales con las redes sociales?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/a4.dmpro.app\/es\/generate-leads-with-social-media\/#1_Optimizes_Your_Social_Media_Profile\" >#1 optimiza su perfil en las redes sociales<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/a4.dmpro.app\/es\/generate-leads-with-social-media\/#2_Create_Valuable_Content_That_Attracts_Your_Ideal_Leads\" >#2 Crea contenido valioso que atraiga a tus clientes potenciales ideales<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/a4.dmpro.app\/es\/generate-leads-with-social-media\/#3_Offer_Lead_Magnets_and_Gated_Content\" >#3 Ofrecer imanes de clientes potenciales y contenido cerrado<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/a4.dmpro.app\/es\/generate-leads-with-social-media\/#4_Use_Testimonials_and_Social_Proof\" >#4 Utilizar testimonios y pruebas sociales<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/a4.dmpro.app\/es\/generate-leads-with-social-media\/#5_Collaborate_with_Influencers\" >#5 Colaborar con personas influyentes<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/a4.dmpro.app\/es\/generate-leads-with-social-media\/#6_Use_Chatbots_and_Messaging\" >#6 Utilizar chatbots y mensajer\u00eda<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/a4.dmpro.app\/es\/generate-leads-with-social-media\/#7_Use_Lead_Generation_Ad_Formats_Paid_Strategy\" >#7 Utilizar formatos de anuncios de captaci\u00f3n de clientes potenciales (estrategia de pago)<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/a4.dmpro.app\/es\/generate-leads-with-social-media\/#8_Target_the_Right_Audience_with_Granular_Ads\" >#8 Dir\u00edjase al p\u00fablico adecuado con anuncios granulares<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/a4.dmpro.app\/es\/generate-leads-with-social-media\/#9_Make_Your_Ads_Irresistible_to_Convert_Leads\" >#9 Haga que sus anuncios sean irresistibles para convertir clientes potenciales<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/a4.dmpro.app\/es\/generate-leads-with-social-media\/#10_Make_Your_CTAs_Unmissable_and_Clickable\" >#10 Haga que sus CTA sean imperdibles (y que se pueda hacer clic en ellos)<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/a4.dmpro.app\/es\/generate-leads-with-social-media\/#11_Create_Contests_Giveaways\" >#11 Crear concursos y sorteos&nbsp;<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/a4.dmpro.app\/es\/generate-leads-with-social-media\/#12_Retargeting_That_Converts\" >#12 Retargeting que convierte<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/a4.dmpro.app\/es\/generate-leads-with-social-media\/#13_DM_Marketing\" >#13 DM Marketing<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/a4.dmpro.app\/es\/generate-leads-with-social-media\/#Platform-Specific_Strategies_for_Lead_Generation\" >Estrategias espec\u00edficas de la plataforma para la generaci\u00f3n de clientes potenciales<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/a4.dmpro.app\/es\/generate-leads-with-social-media\/#Lead_Generation_on_Facebook\" >Generaci\u00f3n de contactos en Facebook<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/a4.dmpro.app\/es\/generate-leads-with-social-media\/#Lead_Generation_on_Instagram\" >Generaci\u00f3n de contactos en Instagram<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/a4.dmpro.app\/es\/generate-leads-with-social-media\/#Lead_Generation_on_LinkedIn\" >Generaci\u00f3n de contactos en LinkedIn<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/a4.dmpro.app\/es\/generate-leads-with-social-media\/#Lead_Generation_on_Twitter_X\" >Generaci\u00f3n de clientes potenciales en Twitter (X)<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/a4.dmpro.app\/es\/generate-leads-with-social-media\/#Lead_Generation_on_TikTok\" >Generaci\u00f3n de clientes potenciales en TikTok<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/a4.dmpro.app\/es\/generate-leads-with-social-media\/#Lead_Generation_on_YouTube\" >Generaci\u00f3n de contactos en YouTube<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/a4.dmpro.app\/es\/generate-leads-with-social-media\/#Other_Platforms\" >Otras plataformas<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/a4.dmpro.app\/es\/generate-leads-with-social-media\/#Final_Words\" >Palabras finales&nbsp;<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/a4.dmpro.app\/es\/generate-leads-with-social-media\/#FAQs\" >Preguntas frecuentes<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_Social_Media_Lead_Generation\"><\/span><strong>\u00bfQu\u00e9 es la generaci\u00f3n de contactos en las redes sociales?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A <strong>plomo<\/strong> es alguien que muestra inter\u00e9s por su producto o servicio y tiene potencial para convertirse en su cliente. <strong>Generaci\u00f3n de contactos en las redes sociales<\/strong> significa utilizar plataformas para atraer a estas personas y animarlas a realizar una acci\u00f3n, como inscribirse o rellenar un formulario.<\/p>\n\n\n\n<p>Pero un lead es m\u00e1s que un simple seguidor. Aunque a los seguidores les gusten tus publicaciones, los leads te ofrecen una forma de conectar fuera de la plataforma.<\/p>\n\n\n\n<p>\u00bfPor qu\u00e9 debemos centrarnos en lo social? Porque la mayor\u00eda de los usuarios conf\u00edan en las redes sociales a la hora de buscar productos. As\u00ed que, si te diriges a la audiencia social adecuada, podr\u00e1s llegar pronto a los clientes potenciales, generar confianza y convertir el inter\u00e9s en oportunidades reales.<\/p>\n\n\n\n<p>A diferencia de los anuncios tradicionales, las redes sociales le permiten crear inter\u00e9s, nutrir a los clientes potenciales y hacerlo de forma m\u00e1s rentable.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Generate_Leads_with_Social_Media\"><\/span><strong>C\u00f3mo generar clientes potenciales con las redes sociales<\/strong><strong>?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>En <a href=\"https:\/\/www.retailtouchpoints.com\/resources\/76-of-consumers-buy-products-seen-in-social-media-posts\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">76% de usuarios sociales<\/a> dicen que las publicaciones, los anuncios y el contenido de las personas influyentes influyen en sus compras, est\u00e1 claro que las redes sociales son algo m\u00e1s que un mero medio de concienciaci\u00f3n.<\/p>\n\n\n\n<p>Pero con tantas empresas compitiendo por llamar la atenci\u00f3n en las redes sociales, puede resultar dif\u00edcil generar clientes potenciales y aumentar la base de clientes. Estas son algunas estrategias eficaces para generar clientes potenciales en las redes sociales:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/dmpro.app\/wp-content\/uploads\/2022\/04\/jpeg-optimizer_How-to-Generate-Leads-with-Social-Media.webp\" alt=\"How to Generate Leads with Social Media\" class=\"wp-image-29066\" srcset=\"https:\/\/a4.dmpro.app\/wp-content\/uploads\/2022\/04\/jpeg-optimizer_How-to-Generate-Leads-with-Social-Media.webp 1024w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2022\/04\/jpeg-optimizer_How-to-Generate-Leads-with-Social-Media-300x225.webp 300w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2022\/04\/jpeg-optimizer_How-to-Generate-Leads-with-Social-Media-768x576.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Las mejores formas de generar clientes potenciales con las redes sociales<\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Optimizes_Your_Social_Media_Profile\"><\/span><strong>#1 optimiza su perfil en las redes sociales<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Su perfil suele ser lo primero que ve un posible cliente potencial, por lo que debe mostrar claramente qui\u00e9n es usted, qu\u00e9 ofrece y c\u00f3mo puede dar el siguiente paso. Una biograf\u00eda concisa o una secci\u00f3n \u201cAcerca de\u201d ayudan a entender tu valor, mientras que una foto de perfil de alta calidad y una imagen de marca coherente generan confianza. Aseg\u00farese de incluir opciones de contacto y un enlace CTA fuerte que dirija a los visitantes a una p\u00e1gina de destino, formulario de registro o im\u00e1n de clientes potenciales.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Create_Valuable_Content_That_Attracts_Your_Ideal_Leads\"><\/span><strong>#2 Crea contenido valioso que atraiga a tus clientes potenciales ideales<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Cuando compartes constantemente publicaciones que educan, inspiran o entretienen a tu audiencia, atraes a personas que est\u00e1n realmente interesadas en lo que ofreces. Y ah\u00ed es exactamente donde empieza la generaci\u00f3n de leads.&nbsp;<\/p>\n\n\n\n<p>Su p\u00fablico suele responder mejor cuando aborda sus puntos d\u00e9biles y comparte consejos o soluciones que le facilitan la vida.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Diferentes tipos de contenido, como v\u00eddeos, carruseles, Stories, infograf\u00edas, Reels o sesiones en directo, ayudan a captar la atenci\u00f3n.\u00a0<\/li>\n\n\n\n<li>Adem\u00e1s, las historias o los ejemplos del antes y el despu\u00e9s tienden a quedarse en la mente de la gente. A continuaci\u00f3n, debes utilizar CTA claros, como \u201cReg\u00edstrate aqu\u00ed\u201d, \u201cDescarga la gu\u00eda completa\u201d o \u201cConsulta el enlace en la biograf\u00eda\u201d, para guiar a los seguidores interesados hacia el siguiente paso.\u00a0<\/li>\n\n\n\n<li>Adem\u00e1s, publicar de forma constante y en los momentos en que su audiencia es m\u00e1s activa ayuda a mantener su contenido visible y atractivo.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DO8GnL_jTRp\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DO8GnL_jTRp\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver esta publicaci\u00f3n en Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DO8GnL_jTRp\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Una publicaci\u00f3n compartida por Haris all\u00ed (@its_harixzzz)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Offer_Lead_Magnets_and_Gated_Content\"><\/span><strong>#3 Ofrecer imanes de clientes potenciales y contenido cerrado<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Una de las formas m\u00e1s sencillas de generar clientes potenciales en las redes sociales es ofrecer algo valioso de forma gratuita, como una gu\u00eda, una lista de comprobaci\u00f3n, una plantilla o un minicurso. Esto se denomina <strong>im\u00e1n de plomo<\/strong>, Y funciona porque la gente est\u00e1 dispuesta a dar su correo electr\u00f3nico a cambio de un valor real.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Comparta su lead magnet con regularidad utilizando diferentes formatos como gr\u00e1ficos, v\u00eddeos cortos o carruseles.\u00a0<\/li>\n\n\n\n<li>C\u00e9ntrese en lo que la gente obtendr\u00e1, no s\u00f3lo en \u201cdesc\u00e1rguese este libro electr\u00f3nico\u201d.\u201d\u00a0<\/li>\n\n\n\n<li>Utiliza funciones de la plataforma como los adhesivos de enlace de Instagram o los botones de Facebook\/LinkedIn para facilitar la inscripci\u00f3n.\u00a0<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DPhSAXGCJlz\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DPhSAXGCJlz\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver esta publicaci\u00f3n en Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DPhSAXGCJlz\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Una publicaci\u00f3n compartida por KooiKi (@kooiki_)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Use_Testimonials_and_Social_Proof\"><\/span><strong>#4 Utilizar testimonios y pruebas sociales<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Cuando la gente vea que otros han tenido \u00e9xito con su producto o servicio, confiar\u00e1 en usted y eso los convertir\u00e1 en clientes potenciales. Compartir testimonios de clientes, historias del antes y el despu\u00e9s o resultados de casos pr\u00e1cticos en las redes sociales es una prueba real y hace que tu marca sea identificable.&nbsp;<\/p>\n\n\n\n<p>Los contenidos generados por los usuarios, como fotos o v\u00eddeos de clientes satisfechos, a\u00f1aden autenticidad, e incluso peque\u00f1os detalles como premios, hitos o menciones a personas influyentes aumentan la credibilidad. Las publicaciones que destacan estos \u00e9xitos, junto con una llamada a la acci\u00f3n suave como \u201cCompruebe el enlace en la biograf\u00eda\u201d o \u201cVea c\u00f3mo podemos ayudarle\u201d, gu\u00edan a los espectadores interesados a dar el siguiente paso.&nbsp;<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DHEpsS2S8y-\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DHEpsS2S8y-\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver esta publicaci\u00f3n en Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DHEpsS2S8y-\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Una publicaci\u00f3n compartida por Aptive Pest Control (@aptive.pestcontrol)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Collaborate_with_Influencers\"><\/span><strong>#5 Colaborar con personas influyentes<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Colaborar con personas influyentes o socios es una de las formas m\u00e1s sencillas de impulsar sus contactos en las redes sociales. Cuando te asocias con alguien en quien tu p\u00fablico objetivo ya conf\u00eda, tu oferta resulta m\u00e1s cre\u00edble.&nbsp;<\/p>\n\n\n\n<p>Puede pedir a las personas influyentes que compartan su prueba gratuita, gu\u00eda o sorteo utilizando su propia voz. Es probable que sus seguidores act\u00faen de esta forma. Organizar seminarios web conjuntos o sesiones en directo con expertos es otra gran idea, ya que ambas audiencias se registran para participar, lo que te proporciona nuevos clientes potenciales por ambas partes.<\/p>\n\n\n\n<p>Por ejemplo, si es una marca de belleza, trabajar con <a href=\"https:\/\/dmpro.app\/beauty-influencers\/\" target=\"_blank\" rel=\"noreferrer noopener\">influencers de belleza<\/a> puede ayudarle a llegar a una audiencia muy comprometida.  Adem\u00e1s, puede utilizar <a href=\"https:\/\/dmpro.app\/influencer-marketing-platforms\/\" target=\"_blank\" rel=\"noreferrer noopener\">plataformas de marketing de influencers<\/a> para encontrar y conectar f\u00e1cilmente con los creadores adecuados para tu campa\u00f1a.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DPWliDGDR0i\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DPWliDGDR0i\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver esta publicaci\u00f3n en Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DPWliDGDR0i\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Una publicaci\u00f3n compartida por MAKEUP ARTIST CHICAGO | MAKEUP CLASSES | UGC CREATOR (@kristyle_makeup)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Use_Chatbots_and_Messaging\"><\/span><strong>#6 Utilizar chatbots y mensajer\u00eda<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Es una forma estupenda de generar clientes potenciales en las redes sociales sin perder el car\u00e1cter personal. En lugar de esperar a que la gente rellene formularios, puedes guiarles directamente desde sus aplicaciones favoritas.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Facebook Messenger<\/strong>: Puedes configurar bots para que respondan a preguntas comunes, compartan enlaces o recopilen correos electr\u00f3nicos para cosas como seminarios web o demostraciones de productos, incluso mientras est\u00e1s desconectado.<br><\/li>\n\n\n\n<li><strong>Instagram DM<\/strong>s: Utilice <a href=\"https:\/\/dmpro.app\/top-instagram-automated-direct-messengers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mensajes directos automatizados de Instagram<\/a> para responder o flujos de mensajes r\u00e1pidos para guiar a la gente al siguiente paso. Un DM amistoso como \u201c\u00bfQuieres una consulta gratuita? Pulse aqu\u00ed \ud83d\udc47\u201d puede convertir el inter\u00e9s en un lead. Tambi\u00e9n puedes <a href=\"https:\/\/dmpro.app\/instagram-dm-faq\/\" target=\"_blank\" rel=\"noreferrer noopener\">configurar Instagram DM Preguntas frecuentes<\/a> para responder r\u00e1pidamente a las preguntas de sus clientes.\u00a0<\/li>\n\n\n\n<li>Automatizaci\u00f3n de LinkedIn: Automatiza los mensajes de contacto iniciales para conectar con tu audiencia. Una vez que respondan, mant\u00e9n una conversaci\u00f3n personal para generar confianza y convertirlos.<\/li>\n\n\n\n<li><strong>WhatsApp<\/strong>: Fija mensajes como \u201cEnv\u00edanos un mensaje de WhatsApp para una consulta gratuita\u201d o crea plantillas de respuesta r\u00e1pida. Estos chats pueden ser personales, no agresivos, y facilitan que la gente comparta su informaci\u00f3n y act\u00fae.<br><\/li>\n<\/ul>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DPoeGzVD53w\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DPoeGzVD53w\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver esta publicaci\u00f3n en Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DPoeGzVD53w\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Una publicaci\u00f3n compartida por kishori\u2764\ufe0f (@outfit_by_kishori)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Use_Lead_Generation_Ad_Formats_Paid_Strategy\"><\/span><strong>#7 Utilizar formatos de anuncios de captaci\u00f3n de clientes potenciales (estrategia de pago)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>En la actualidad, la mayor\u00eda de las plataformas sociales incorporan anuncios de captaci\u00f3n de clientes potenciales que facilitan enormemente la inscripci\u00f3n sin salir de la aplicaci\u00f3n. Facebook y <a href=\"http:\/\/facebook.com\/business\/help\/563690893827148\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Anuncios Instagram Lead<\/a>, por ejemplo, abren un formulario r\u00e1pido dentro de la plataforma, a menudo autocompletado con el nombre y el correo electr\u00f3nico del usuario, lo que facilita la inscripci\u00f3n en su lista o la obtenci\u00f3n de una oferta.\u00a0<\/p>\n\n\n\n<p>LinkedIn tiene una funci\u00f3n similar a Lead Gen Forms, perfecta para las marcas B2B, ya que all\u00ed la gente ya tiene una mentalidad profesional. La publicidad de pago permite a las empresas dirigirse a p\u00fablicos espec\u00edficos y hacer un seguimiento del rendimiento de sus campa\u00f1as.<\/p>\n\n\n\n<p>Estos anuncios son estupendos para cosas como gu\u00edas gratuitas, demostraciones o inscripciones a eventos y suelen convertir mejor que enviar a la gente a un sitio externo.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/C8wdy4SMDVn\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/C8wdy4SMDVn\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver esta publicaci\u00f3n en Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/C8wdy4SMDVn\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Una publicaci\u00f3n compartida por AURA REVEAL \ud83d\udc9c (@aurareveal)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Target_the_Right_Audience_with_Granular_Ads\"><\/span><strong>#8 Dir\u00edjase al p\u00fablico adecuado con anuncios granulares<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Empieza por llegar a personas similares a tus clientes actuales utilizando Audiencias Personalizadas o Lookalike. Plataformas como Facebook e Instagram pueden encontrar usuarios que comparten intereses y comportamientos similares. Debes centrarte en segmentar el p\u00fablico eligiendo el rango de edad, el cargo o los intereses adecuados para que tus anuncios lleguen a personas a las que realmente les interesa lo que ofreces.&nbsp;<\/p>\n\n\n\n<p>El retargeting tambi\u00e9n es muy eficaz. Muestra anuncios a quienes hayan visitado tu sitio web o hayan interactuado con tus publicaciones para que vuelvan cuando est\u00e9n listos para pasar a la acci\u00f3n. Tambi\u00e9n puedes probar varios tipos de p\u00fablico para ver qui\u00e9n responde mejor. Cuando su mensaje conecte con las personas adecuadas, la generaci\u00f3n de clientes potenciales ser\u00e1 m\u00e1s fluida, inteligente y mucho m\u00e1s rentable.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Make_Your_Ads_Irresistible_to_Convert_Leads\"><\/span><strong>#9 Haga que sus anuncios sean irresistibles para convertir clientes potenciales<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Una vez seleccionada la audiencia adecuada, el siguiente paso es hacer que los anuncios sean lo suficientemente atractivos como para conseguir clics y registros. Tu anuncio debe mostrar claramente el beneficio para el usuario, como una gu\u00eda gratuita, una prueba o un descuento, utilizando titulares cortos y pegadizos y elementos visuales atractivos.&nbsp;<\/p>\n\n\n\n<p>Los v\u00eddeos, las animaciones o incluso las im\u00e1genes en negrita con texto pueden captar la atenci\u00f3n, y la inclusi\u00f3n de testimonios, estad\u00edsticas o premios genera confianza r\u00e1pidamente. Aseg\u00farese de que el anuncio coincide con la p\u00e1gina de destino para que los usuarios no se confundan, y considere la posibilidad de a\u00f1adir una urgencia real, como \u201cplazas limitadas\u201d o \u201cla oferta termina pronto\u201d, para animar a la acci\u00f3n.&nbsp;<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DB8Vdx4Ocat\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DB8Vdx4Ocat\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver esta publicaci\u00f3n en Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DB8Vdx4Ocat\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Una publicaci\u00f3n compartida por cole warren pulsipher (@colsipher)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Make_Your_CTAs_Unmissable_and_Clickable\"><\/span><strong>#10 Haga que sus CTA sean imperdibles (y que se pueda hacer clic en ellos)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>He aqu\u00ed una sencilla lista con sus consejos para redactar CTA convincentes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Que sea claro, sencillo y f\u00e1cil de pulsar.<\/li>\n\n\n\n<li>Utilice un bot\u00f3n en negrita, apto para m\u00f3viles y que destaque.<\/li>\n\n\n\n<li>A\u00f1ade se\u00f1ales de confianza para aumentar la seguridad.<\/li>\n\n\n\n<li>Muestre valor real sin hacer que la gente se sienta presionada.<\/li>\n\n\n\n<li>Empiece con una palabra de acci\u00f3n fuerte y una promesa espec\u00edfica, por ejemplo, \u201cConsiga el libro de jugadas de 9 pasos\u201d.\u201d<\/li>\n\n\n\n<li>Coloque la CTA donde sea f\u00e1cil de ver: en la parte superior de la p\u00e1gina, despu\u00e9s del primer desplazamiento en m\u00f3vil y al final.<\/li>\n\n\n\n<li>Haga coincidir el mensaje CTA con el contenido que el visitante acaba de ver.<\/li>\n\n\n\n<li>Para las entradas sobre c\u00f3mo hacerlo, diga \u201cDescargar la lista de comprobaci\u00f3n completa\u201d.\u201d<\/li>\n\n\n\n<li>Para casos pr\u00e1cticos, diga \u201cVea c\u00f3mo lo hicimos, reserve una auditor\u00eda r\u00e1pida\u201d.\u201d<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"11_Create_Contests_Giveaways\"><\/span><strong>#11 Crear concursos y sorteos&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Los concursos y sorteos pueden atraer clientes potenciales de calidad r\u00e1pidamente cuando el premio es algo que su cliente ideal realmente desea. El objetivo debe ser sencillo, como recopilar correos electr\u00f3nicos, suscripciones por SMS o solicitudes de demostraci\u00f3n, y la participaci\u00f3n debe ser r\u00e1pida, con un breve formulario. Un paquete de productos, una suscripci\u00f3n gratuita o una sesi\u00f3n de estrategia funcionan mucho mejor que un gadget cualquiera.<\/p>\n\n\n\n<p>Si quieres aumentar el alcance, da a la gente m\u00e1s oportunidades de ganar por etiquetar a amigos o compartir en Stories. Para mantener tu lista limpia, verifica los correos electr\u00f3nicos y a\u00f1ade un peque\u00f1o calificativo como su funci\u00f3n o sector. Promociona tu concurso en Stories, Reels, publicaciones fijadas, listas de correo electr\u00f3nico y p\u00e1ginas de socios, y aseg\u00farate de que las reglas, fechas y regiones sean claras.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"12_Retargeting_That_Converts\"><\/span><strong>#12 Retargeting que convierte<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>El retargeting funciona mejor cuando es \u00fatil, no insistente. Hay que empezar con un consejo r\u00e1pido o una gu\u00eda, luego mostrar pruebas como un mini estudio de caso y terminar con una oferta que se ajuste a su etapa, como una prueba gratuita o un taller. Adem\u00e1s, los anuncios deben ser amistosos, limitar la frecuencia con la que se ven y asegurarse de que la p\u00e1gina de destino coincide con el anuncio. Adem\u00e1s, hay que hacer un seguimiento de los clientes potenciales y modificarlo cuando disminuya la participaci\u00f3n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"13_DM_Marketing\"><\/span><strong>#13 DM Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/dmpro.app\/dm-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing DM<\/a> es utilizar los mensajes directos en las redes sociales para entablar conversaciones individuales con los seguidores. Este enfoque genera confianza, mantiene un compromiso natural y convierte a los seguidores en clientes potenciales reales.<\/p>\n\n\n\n<p>En lugar de enviar spam, se trata de dar valor primero y mantener la cordialidad. Genera clientes potenciales convirtiendo a los seguidores ocasionales en contactos comprometidos. Por ejemplo, un simple <a href=\"https:\/\/dmpro.app\/instagram-welcome-messages\/\" target=\"_blank\" rel=\"noreferrer noopener\">mensaje de bienvenida en Instagram<\/a> despu\u00e9s de que alguien siga puede funcionar as\u00ed:<\/p>\n\n\n\n<p><em>\u00a1Hola {first_name}! Gracias por seguirnos. Quieres nuestro Kit de inicio de Social Lead gratuito?\u201d.\u201d<\/em><\/p>\n\n\n\n<p>Si te dicen que s\u00ed, recoge su correo electr\u00f3nico y entr\u00e9gales el recurso de inmediato. A continuaci\u00f3n, puede preguntar ligeramente: \u201c<em>Cualquier cosa que est\u00e9s intentando arreglar ahora mismo<\/em>?\u201d&nbsp;<\/p>\n\n\n\n<p>Aunque digan que no, sigue siendo amable: \u201c<em>No te preocupes. Compartir\u00e9 consejos aqu\u00ed. Responde \u2018GU\u00cdA\u2019 si cambias de opini\u00f3n\u201d.\u201d&nbsp;<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Platform-Specific_Strategies_for_Lead_Generation\"><\/span><strong>Estrategias espec\u00edficas de la plataforma para la generaci\u00f3n de clientes potenciales<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Cada plataforma de medios sociales tiene su propio entorno y comportamiento de usuario, lo que significa que las mejores t\u00e1cticas de generaci\u00f3n de prospectos pueden variar seg\u00fan la plataforma. A continuaci\u00f3n, repasaremos una por una las plataformas m\u00e1s populares con consejos sobre c\u00f3mo generar clientes potenciales a trav\u00e9s de las redes sociales:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lead_Generation_on_Facebook\"><\/span><strong>Generaci\u00f3n de contactos en Facebook<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Es ideal para empresas locales, comercio electr\u00f3nico y marketing centrado en la comunidad, y su plataforma publicitaria permite realizar campa\u00f1as muy espec\u00edficas. Para sacar el m\u00e1ximo partido a Facebook en la generaci\u00f3n de contactos, sigue estos pasos:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/dmpro.app\/wp-content\/uploads\/2022\/04\/jpeg-optimizer_Lead-Generation-on-Facebook.webp\" alt=\"How to Generate Leads on Facebook\" class=\"wp-image-29068\" srcset=\"https:\/\/a4.dmpro.app\/wp-content\/uploads\/2022\/04\/jpeg-optimizer_Lead-Generation-on-Facebook.webp 1024w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2022\/04\/jpeg-optimizer_Lead-Generation-on-Facebook-300x225.webp 300w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2022\/04\/jpeg-optimizer_Lead-Generation-on-Facebook-768x576.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>C\u00f3mo generar clientes potenciales en Facebook<\/em><\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Optimice su p\u00e1gina:<\/strong> En primer lugar, rellena tu secci\u00f3n \u201cAcerca de\u201d, utiliza un bot\u00f3n de acci\u00f3n claro (\u201cReg\u00edstrate\u201d, \u201cM\u00e1s informaci\u00f3n\u201d, \"Contacto\") que enlace a una p\u00e1gina de aterrizaje y fija un post promocionando tu oferta.<\/li>\n\n\n\n<li><strong>Grupos y Comunidades:<\/strong> Debes unirte o crear Grupos, responder preguntas y ocasionalmente compartir enlaces a tu p\u00e1gina de aterrizaje cuando sea relevante.<\/li>\n\n\n\n<li><strong>En directo y eventos:<\/strong> Tambi\u00e9n puedes organizar sesiones o eventos de Facebook Live, mencionando tu p\u00e1gina de destino en la descripci\u00f3n o en los comentarios.<\/li>\n\n\n\n<li><strong>Retargeting:<\/strong> puede a\u00f1adir el p\u00edxel de Facebook para volver a dirigirse a las personas que visitaron su sitio o que interactuaron con su contenido, conduci\u00e9ndolas de nuevo a su p\u00e1gina de destino.<br><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lead_Generation_on_Instagram\"><\/span><strong>Generaci\u00f3n de contactos en Instagram<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Instagram es visual y perfecto para el p\u00fablico m\u00e1s joven. Estas son las estrategias de generaci\u00f3n de leads para Instagram:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/dmpro.app\/wp-content\/uploads\/2022\/04\/jpeg-optimizer_Lead-Generation-on-Instagram.webp\" alt=\"Lead Generation on Instagram\" class=\"wp-image-29069\" srcset=\"https:\/\/a4.dmpro.app\/wp-content\/uploads\/2022\/04\/jpeg-optimizer_Lead-Generation-on-Instagram.webp 1024w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2022\/04\/jpeg-optimizer_Lead-Generation-on-Instagram-300x225.webp 300w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2022\/04\/jpeg-optimizer_Lead-Generation-on-Instagram-768x576.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Estrategias de captaci\u00f3n de clientes potenciales en Instagram<\/em><\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Enlace en la biograf\u00eda y pegatinas:<\/strong> debes utilizar tu enlace bio o Linktree para guiar a los usuarios a una p\u00e1gina de destino. A\u00f1ade pegatinas de enlaces en Stories para impulsar las suscripciones.<\/li>\n\n\n\n<li><strong>Historias y hechos destacados:<\/strong> a\u00f1adir encuestas, cuestionarios y contenido interactivo puede llevar a los usuarios a su p\u00e1gina de destino; guarde las ofertas clave en Destacados para los nuevos visitantes.<\/li>\n\n\n\n<li><strong>Colaboraciones y concursos de influencers:<\/strong> Asociarse con creadores u organizar concursos atraer\u00e1 tr\u00e1fico a su p\u00e1gina de aterrizaje.<\/li>\n\n\n\n<li><strong>Contenido visual atractivo:<\/strong> puedes combinar contenidos aut\u00e9nticos, entre bastidores, con publicaciones centradas en los clientes potenciales para calentar a tu audiencia.<br><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lead_Generation_on_LinkedIn\"><\/span><strong>Generaci\u00f3n de contactos en LinkedIn<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>LinkedIn es la red profesional y la plataforma B2B por excelencia. <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/dmpro.app\/wp-content\/uploads\/2022\/04\/jpeg-optimizer_Lead-Generation-on-LinkedIn.webp\" alt=\"Lead Generation on LinkedIn\" class=\"wp-image-29070\" srcset=\"https:\/\/a4.dmpro.app\/wp-content\/uploads\/2022\/04\/jpeg-optimizer_Lead-Generation-on-LinkedIn.webp 1024w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2022\/04\/jpeg-optimizer_Lead-Generation-on-LinkedIn-300x225.webp 300w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2022\/04\/jpeg-optimizer_Lead-Generation-on-LinkedIn-768x576.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>C\u00f3mo generar contactos en LinkedIn<\/em><\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Optimizaci\u00f3n del perfil<\/strong>.<\/li>\n\n\n\n<li><strong>Contenido y liderazgo intelectual:<\/strong> Comparta publicaciones, ideas y estudios de casos pr\u00e1cticos que atraigan clientes potenciales y los dirijan a su p\u00e1gina de destino.<\/li>\n\n\n\n<li><strong>Lead Gen Ads y contenido patrocinado:<\/strong> Debe segmentar por puesto de trabajo o sector para enviar clientes potenciales cualificados a su p\u00e1gina de destino.<\/li>\n\n\n\n<li><strong>Redes y grupos:<\/strong> Debe interactuar con los dem\u00e1s, compartir recursos y hacer un seguimiento con enlaces a p\u00e1ginas de destino para las conexiones interesadas.<br><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lead_Generation_on_Twitter_X\"><\/span><strong>Generaci\u00f3n de clientes potenciales en Twitter (X)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Twitter es r\u00e1pido y se basa en la conversaci\u00f3n. Estas son las estrategias de generaci\u00f3n de leads en X:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/dmpro.app\/wp-content\/uploads\/2022\/04\/jpeg-optimizer_Lead-Generation-on-Twitter-X.webp\" alt=\"How to Generate Lead on Twitter(X)\" class=\"wp-image-29071\" srcset=\"https:\/\/a4.dmpro.app\/wp-content\/uploads\/2022\/04\/jpeg-optimizer_Lead-Generation-on-Twitter-X.webp 1024w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2022\/04\/jpeg-optimizer_Lead-Generation-on-Twitter-X-300x225.webp 300w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2022\/04\/jpeg-optimizer_Lead-Generation-on-Twitter-X-768x576.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>C\u00f3mo generar clientes potenciales en Twitter(X)<\/em><\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Entable conversaciones:<\/strong> Responda a preguntas o debates en su nicho, enlazando a su p\u00e1gina de destino cuando sea pertinente.<\/li>\n\n\n\n<li><strong>Pinned Tweet:<\/strong> Utiliza un tweet anclado para promocionar tu oferta principal o tu p\u00e1gina de destino.<\/li>\n\n\n\n<li><strong>Hashtags y chats:<\/strong> Participe en los chats de Twitter o en los hashtags de tendencia para aumentar la visibilidad y guiar a los seguidores hacia su p\u00e1gina de destino.<\/li>\n\n\n\n<li><strong>Listas y seguimiento:<\/strong> Siga a los clientes potenciales o a los l\u00edderes de opini\u00f3n, interact\u00fae de forma genuina e introduzca su p\u00e1gina de aterrizaje en el momento oportuno.<br><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lead_Generation_on_TikTok\"><\/span><strong>Generaci\u00f3n de clientes potenciales en TikTok<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>TikTok da prioridad al v\u00eddeo y es popular entre la Generaci\u00f3n Z y los millennials m\u00e1s j\u00f3venes. Puedes generar clientes potenciales en TikTok siguiendo estas estrategias:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/dmpro.app\/wp-content\/uploads\/2022\/04\/jpeg-optimizer_Lead-Generation-on-TikTok-1.webp\" alt=\"Lead Generation on TikTok \" class=\"wp-image-29072\" srcset=\"https:\/\/a4.dmpro.app\/wp-content\/uploads\/2022\/04\/jpeg-optimizer_Lead-Generation-on-TikTok-1.webp 1024w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2022\/04\/jpeg-optimizer_Lead-Generation-on-TikTok-1-300x225.webp 300w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2022\/04\/jpeg-optimizer_Lead-Generation-on-TikTok-1-768x576.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Generaci\u00f3n de clientes potenciales en TikTok <\/em><\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Anzuelo con v\u00eddeos cortos:<\/strong> Puede aportar valor en los v\u00eddeos y, a continuaci\u00f3n, dirigir a los espectadores a su p\u00e1gina de aterrizaje mediante un enlace biogr\u00e1fico.<\/li>\n\n\n\n<li><strong>Perfil y biograf\u00eda:<\/strong> Debes animar a la acci\u00f3n en la descripci\u00f3n de tu perfil (\u201cConsigue mi gu\u00eda gratuita - \u00a1enlace m\u00e1s abajo!\u201d).<\/li>\n\n\n\n<li><strong>Colabora con los creadores:<\/strong> Los influencers pueden llevar a sus seguidores a tu p\u00e1gina de destino.<\/li>\n\n\n\n<li><strong>TikTok en directo y tendencias:<\/strong> Utilice las sesiones en directo o los retos que marcan tendencia para aumentar la visibilidad y dirigir a la gente a su p\u00e1gina de destino.<br><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lead_Generation_on_YouTube\"><\/span><strong>Generaci\u00f3n de contactos en YouTube<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>YouTube es ideal para contenidos largos, educativos y de resoluci\u00f3n de problemas. Estas son las estrategias de generaci\u00f3n de leads que puedes utilizar en YouTube:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/dmpro.app\/wp-content\/uploads\/2022\/04\/jpeg-optimizer_Lead-Generation-on-YouTube.webp\" alt=\"Lead Generation on YouTube\" class=\"wp-image-29076\" srcset=\"https:\/\/a4.dmpro.app\/wp-content\/uploads\/2022\/04\/jpeg-optimizer_Lead-Generation-on-YouTube.webp 1024w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2022\/04\/jpeg-optimizer_Lead-Generation-on-YouTube-300x225.webp 300w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2022\/04\/jpeg-optimizer_Lead-Generation-on-YouTube-768x576.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Generaci\u00f3n de contactos en YouTube<\/em><\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Video CTAs:<\/strong> Tus v\u00eddeos deben incluir enlaces a p\u00e1ginas de aterrizaje en las descripciones, comentarios anclados y pantallas finales.<\/li>\n\n\n\n<li><strong>Contenido educativo:<\/strong> Los v\u00eddeos pr\u00e1cticos que resuelven problemas animan a los espectadores a visitar su p\u00e1gina de destino.<\/li>\n\n\n\n<li><strong>Retransmisiones en directo y seminarios web:<\/strong> Deber\u00eda utilizar retransmisiones en directo no listadas para el registro previo o promocionar p\u00fablicamente su p\u00e1gina de aterrizaje durante la retransmisi\u00f3n.<\/li>\n\n\n\n<li><strong>Anuncios en YouTube:<\/strong> A continuaci\u00f3n, debe dirigirse a p\u00fablicos espec\u00edficos para dirigir el tr\u00e1fico directamente a una p\u00e1gina de destino.<br><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Other_Platforms\"><\/span><strong>Otras plataformas<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Otras plataformas pueden ayudar dependiendo de su audiencia:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pinterest:<\/strong> Puedes enlazar pines a p\u00e1ginas de destino, especialmente para contenidos visualmente atractivos como plantillas o gu\u00edas.<\/li>\n\n\n\n<li><strong>Reddit y Quora:<\/strong> En primer lugar, debe aportar valor y, a continuaci\u00f3n, enlazar a las p\u00e1ginas de destino cuando sea pertinente. Los anuncios tambi\u00e9n pueden dirigirse a estas comunidades.<\/li>\n\n\n\n<li><strong>Comunidades nicho:<\/strong> Slack, Discord y los foros funcionan si participas activamente y ofreces informaci\u00f3n \u00fatil con enlaces a tu p\u00e1gina de destino.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Words\"><\/span><strong>Palabras finales&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Esta gu\u00eda proporciona una gu\u00eda completa sobre c\u00f3mo generar clientes potenciales en las redes sociales. Ha cubierto todas las t\u00e1cticas probadas para la generaci\u00f3n de leads, desde la creaci\u00f3n de confianza a trav\u00e9s de contenidos y colaboraciones con influencers hasta el uso de chatbots y anuncios de leads. Al utilizar estos m\u00e9todos juntos, puede llegar a las personas adecuadas, obtener m\u00e1s clientes potenciales y hacer crecer su negocio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span><strong>Preguntas frecuentes<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1761463682966\"><strong class=\"schema-faq-question\">1. <strong>\u00bfC\u00f3mo podemos generar clientes potenciales a trav\u00e9s de las redes sociales si no tenemos muchos seguidores?<\/strong><\/strong> <p class=\"schema-faq-answer\">No necesitas millones de seguidores para conseguir clientes potenciales. Optimizar tus perfiles para mostrar claramente tu valor e incluir una llamada a la acci\u00f3n, como un enlace a una p\u00e1gina de registro, puede hacer que una audiencia peque\u00f1a sea m\u00e1s receptiva. La publicaci\u00f3n constante de contenidos \u00fatiles y la interacci\u00f3n con tus seguidores a trav\u00e9s de consejos, respuestas o sugerencias aumentan las posibilidades de que respondan a tus ofertas.\u00a0<br\/>La escucha social tambi\u00e9n es \u00fatil porque te permite encontrar a personas ajenas a tus seguidores que preguntan sobre tu nicho y ofrecerles respuestas \u00fatiles al tiempo que les invitas sutilmente a saber m\u00e1s. Colaborar con peque\u00f1as marcas o microinfluenciadores puede ampliar tu alcance, y un presupuesto modesto para publicidad puede llegar a miles de personas adecuadas y convertirlas en clientes potenciales.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1761463711079\"><strong class=\"schema-faq-question\">2. <strong>\u00bfC\u00f3mo hacer un seguimiento de los clientes potenciales en las redes sociales?<\/strong><\/strong> <p class=\"schema-faq-answer\">A diferencia de los anuncios tradicionales, como revistas o vallas publicitarias, las redes sociales le permiten ver exactamente de d\u00f3nde proceden sus clientes potenciales. Con las herramientas adecuadas, puedes hacer un seguimiento diario, semanal o anual.<br\/><strong>UTMs<\/strong>: Se trata de etiquetas especiales que se a\u00f1aden a las URL para saber de d\u00f3nde procede el tr\u00e1fico. Por ejemplo, una UTM para Facebook y otra para Twitter te ayudan a saber qu\u00e9 plataforma llev\u00f3 visitantes a tu sitio.<br\/><strong>Anal\u00edtica web<\/strong>: Herramientas como Google Analytics muestran qu\u00e9 plataforma est\u00e1 enviando tr\u00e1fico a tus p\u00e1ginas, ya sea YouTube, Instagram o cualquier otra.<br\/><strong>Seguimiento del compromiso<\/strong>: Los comentarios, \"me gusta\", \"compartir\" y \"guardar\" muestran c\u00f3mo resuenan tus contenidos, mientras que los clics muestran el movimiento hacia el embudo de ventas.<br\/><strong>Pregunte directamente<\/strong>: A\u00f1adir un campo \u201c\u00bfC\u00f3mo nos conoci\u00f3?\u201d en los formularios o en el momento de pagar proporciona informaci\u00f3n sencilla y directa sobre las fuentes de clientes potenciales.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1761463724394\"><strong class=\"schema-faq-question\">3. <strong>\u00bfC\u00f3mo puedo medir el \u00e9xito de la generaci\u00f3n de contactos en las redes sociales?<\/strong><\/strong> <p class=\"schema-faq-answer\">El uso de herramientas como Google Analytics, Facebook Ads Manager, LinkedIn Campaign Manager y un sistema CRM ayuda a organizar y analizar las m\u00e9tricas de generaci\u00f3n de prospectos. El \u00e9xito puede medirse mediante el seguimiento de las m\u00e9tricas clave en cada etapa del proceso de generaci\u00f3n de leads:<br\/><strong>Compromiso y clics<\/strong> muestran cu\u00e1ntas personas interactuaron con tus publicaciones o hicieron clic en los enlaces.<br\/><strong>Contactos captados<\/strong> cuenta el n\u00famero de correos electr\u00f3nicos, inscripciones o env\u00edos de formularios que has recibido, idealmente rastreados con p\u00e1ginas de destino \u00fanicas o enlaces UTM para atribuir la fuente.<br\/><strong>Coste por cliente potencial (CPL)<\/strong> mide cu\u00e1nto cuesta cada contacto dividiendo el gasto total en publicidad por el n\u00famero de contactos, lo que permite realizar comparaciones entre plataformas.<br\/><strong>Tasa de conversi\u00f3n<\/strong> refleja el porcentaje de personas que completaron el registro tras hacer clic en un enlace, lo que muestra la eficacia de su p\u00e1gina de destino u oferta.<br\/><strong>M\u00e9tricas de calidad de los clientes potenciales<\/strong> realizar un seguimiento de lo que ocurre despu\u00e9s de captar al cliente potencial, como la participaci\u00f3n por correo electr\u00f3nico, la asistencia a seminarios web o las posibles compras, lo que indica el valor de los clientes potenciales.<br\/><strong>ROI<\/strong> compara los ingresos o el valor de vida estimado de los clientes potenciales con el dinero gastado en anuncios y recursos.<\/p> <\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p>\u00bfBusca formas eficaces de generar clientes potenciales para su empresa a trav\u00e9s de las redes sociales? Millones de personas navegan cada d\u00eda por plataformas como Facebook, Instagram, LinkedIn y TikTok. Por lo tanto, las redes sociales se han convertido en un poderoso lugar para encontrar nuevos clientes.  De hecho, 68% de los profesionales del marketing afirman que es una de sus mejores t\u00e1cticas para [...]<\/p>","protected":false},"author":26,"featured_media":29058,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[169],"tags":[],"class_list":["post-22218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-marketing"],"uagb_featured_image_src":{"full":["https:\/\/a4.dmpro.app\/wp-content\/uploads\/2022\/04\/jpeg-optimizer_How-to-Generate-Leads-with-Social-Media-1.webp",1200,800,false],"thumbnail":["https:\/\/a4.dmpro.app\/wp-content\/uploads\/2022\/04\/jpeg-optimizer_How-to-Generate-Leads-with-Social-Media-1-150x150.webp",150,150,true],"medium":["https:\/\/a4.dmpro.app\/wp-content\/uploads\/2022\/04\/jpeg-optimizer_How-to-Generate-Leads-with-Social-Media-1-300x200.webp",300,200,true],"medium_large":["https:\/\/a4.dmpro.app\/wp-content\/uploads\/2022\/04\/jpeg-optimizer_How-to-Generate-Leads-with-Social-Media-1-768x512.webp",768,512,true],"large":["https:\/\/a4.dmpro.app\/wp-content\/uploads\/2022\/04\/jpeg-optimizer_How-to-Generate-Leads-with-Social-Media-1-1024x683.webp",1024,683,true],"1536x1536":["https:\/\/a4.dmpro.app\/wp-content\/uploads\/2022\/04\/jpeg-optimizer_How-to-Generate-Leads-with-Social-Media-1.webp",1200,800,false],"2048x2048":["https:\/\/a4.dmpro.app\/wp-content\/uploads\/2022\/04\/jpeg-optimizer_How-to-Generate-Leads-with-Social-Media-1.webp",1200,800,false],"trp-custom-language-flag":["https:\/\/a4.dmpro.app\/wp-content\/uploads\/2022\/04\/jpeg-optimizer_How-to-Generate-Leads-with-Social-Media-1.webp",18,12,false],"portfolio-full":["https:\/\/a4.dmpro.app\/wp-content\/uploads\/2022\/04\/jpeg-optimizer_How-to-Generate-Leads-with-Social-Media-1-940x400.webp",940,400,true],"portfolio-one":["https:\/\/a4.dmpro.app\/wp-content\/uploads\/2022\/04\/jpeg-optimizer_How-to-Generate-Leads-with-Social-Media-1-540x272.webp",540,272,true],"portfolio-two":["https:\/\/a4.dmpro.app\/wp-content\/uploads\/2022\/04\/jpeg-optimizer_How-to-Generate-Leads-with-Social-Media-1-460x295.webp",460,295,true],"portfolio-three":["https:\/\/a4.dmpro.app\/wp-content\/uploads\/2022\/04\/jpeg-optimizer_How-to-Generate-Leads-with-Social-Media-1-300x214.webp",300,214,true],"portfolio-five":["https:\/\/a4.dmpro.app\/wp-content\/uploads\/2022\/04\/jpeg-optimizer_How-to-Generate-Leads-with-Social-Media-1-177x142.webp",177,142,true]},"uagb_author_info":{"display_name":"Cy N","author_link":"https:\/\/a4.dmpro.app\/es\/author\/cyrus\/"},"uagb_comment_info":2,"uagb_excerpt":"Are you looking for effective ways to generate leads with social media for your business? Millions of people are scrolling through platforms like Facebook, Instagram, LinkedIn, and TikTok every day. So, social media has become a powerful place to find new customers.&nbsp; In fact, 68% of marketers say it\u2019s one of their best tactics to&hellip;","_links":{"self":[{"href":"https:\/\/a4.dmpro.app\/es\/wp-json\/wp\/v2\/posts\/22218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/a4.dmpro.app\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/a4.dmpro.app\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/a4.dmpro.app\/es\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/a4.dmpro.app\/es\/wp-json\/wp\/v2\/comments?post=22218"}],"version-history":[{"count":2,"href":"https:\/\/a4.dmpro.app\/es\/wp-json\/wp\/v2\/posts\/22218\/revisions"}],"predecessor-version":[{"id":29077,"href":"https:\/\/a4.dmpro.app\/es\/wp-json\/wp\/v2\/posts\/22218\/revisions\/29077"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/a4.dmpro.app\/es\/wp-json\/wp\/v2\/media\/29058"}],"wp:attachment":[{"href":"https:\/\/a4.dmpro.app\/es\/wp-json\/wp\/v2\/media?parent=22218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/a4.dmpro.app\/es\/wp-json\/wp\/v2\/categories?post=22218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/a4.dmpro.app\/es\/wp-json\/wp\/v2\/tags?post=22218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}