{"id":22723,"date":"2025-08-30T10:52:14","date_gmt":"2025-08-30T10:52:14","guid":{"rendered":"https:\/\/dmpro.app\/?p=22723"},"modified":"2026-03-06T14:18:33","modified_gmt":"2026-03-06T14:18:33","slug":"instagram-shopping","status":"publish","type":"post","link":"https:\/\/a4.dmpro.app\/es\/instagram-shopping\/","title":{"rendered":"Instagram Shopping: 10 estrategias para impulsar las ventas en Instagram en 2025"},"content":{"rendered":"<!-- AI Enhanced Content Start -->\n<p>Estamos en una \u00e9poca en la que la gente pasa m\u00e1s tiempo en las redes sociales, hojeando publicaciones y feeds para encontrar algo interesante. Esto supone una oportunidad para que las empresas encuentren su p\u00fablico objetivo y vendan sus productos. Pero, \u00bfc\u00f3mo conseguir que la experiencia de compra sea sencilla? Es entonces cuando surge Instagram Shopping para cambiar las reglas del juego.&nbsp;<\/p>\n\n\n\n<p>La funci\u00f3n Instagram Shopping es una de las mejores <a href=\"https:\/\/dmpro.app\/instagram-marketing-strategy-for-small-businesses\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Estrategias de marketing en Instagram para peque\u00f1as empresas<\/strong><\/a>. As a business owner, using this feature not only helps you reach potential customers but also creates a personalized shopping journey for your audience. With the platform&#8217;s evolution, a strategic approach to Instagram Shopping is no longer optional\u2014it&#8217;s a critical component of modern e-commerce. Let\u2019s dive in and unlock the potential of this dynamic platform for 2025 and beyond.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/a4.dmpro.app\/es\/instagram-shopping\/#What_Is_Instagram_Shopping\" >\u00bfQu\u00e9 es Instagram Shopping?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/a4.dmpro.app\/es\/instagram-shopping\/#The_Strategic_Benefits_of_Instagram_Shopping_in_2025\" >The Strategic Benefits of Instagram Shopping in 2025<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/a4.dmpro.app\/es\/instagram-shopping\/#Enhanced_Discovery_and_Amplified_Reach\" >Enhanced Discovery and Amplified Reach<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/a4.dmpro.app\/es\/instagram-shopping\/#A_Frictionless_Path_to_Purchase\" >A Frictionless Path to Purchase<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/a4.dmpro.app\/es\/instagram-shopping\/#Deepened_Brand_Engagement_and_Community_Building\" >Deepened Brand Engagement and Community Building<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/a4.dmpro.app\/es\/instagram-shopping\/#Actionable_Data_and_Consumer_Insights\" >Actionable Data and Consumer Insights<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/a4.dmpro.app\/es\/instagram-shopping\/#Cost-Effective_Marketing_Foundation\" >Cost-Effective Marketing Foundation<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/a4.dmpro.app\/es\/instagram-shopping\/#Native_Mobile_Optimization\" >Native Mobile Optimization<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/a4.dmpro.app\/es\/instagram-shopping\/#Instagram_Shop_Requirements\" >Requisitos de la tienda de Instagram&nbsp;<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/a4.dmpro.app\/es\/instagram-shopping\/#How_to_Set_Up_Instagram_Shopping_A_2025_Guide\" >How to Set Up Instagram Shopping: A 2025 Guide<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/a4.dmpro.app\/es\/instagram-shopping\/#1_Switch_to_a_Professional_Business_Account\" >#1: Switch to a Professional Business Account<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/a4.dmpro.app\/es\/instagram-shopping\/#2_Connect_to_Meta_Business_Suite_and_Commerce_Manager\" >#2: Connect to Meta Business Suite and Commerce Manager<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/a4.dmpro.app\/es\/instagram-shopping\/#3_Upload_Your_Product_Catalog\" >#3: Upload Your Product Catalog<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/a4.dmpro.app\/es\/instagram-shopping\/#Method_A_Use_an_E-commerce_Platform_Integration_Recommended\" >Method A: Use an E-commerce Platform Integration (Recommended)<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/a4.dmpro.app\/es\/instagram-shopping\/#Method_B_Manually_Create_a_Catalog_in_Commerce_Manager\" >Method B: Manually Create a Catalog in Commerce Manager<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/a4.dmpro.app\/es\/instagram-shopping\/#4_Submit_Your_Account_for_Review\" >#4: Submit Your Account for Review<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/a4.dmpro.app\/es\/instagram-shopping\/#5_Activate_Your_Shop_and_Start_Tagging\" >#5: Activate Your Shop and Start Tagging<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/a4.dmpro.app\/es\/instagram-shopping\/#10_Advanced_Strategies_to_Boost_Sales_on_Instagram_in_2025\" >10 Advanced Strategies to Boost Sales on Instagram in 2025<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/a4.dmpro.app\/es\/instagram-shopping\/#1_Leverage_Shoppable_Video_Content_Dominance\" >1. Leverage Shoppable Video Content Dominance<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/a4.dmpro.app\/es\/instagram-shopping\/#2_Master_the_Art_of_Storytelling_with_Collections\" >2. Master the Art of Storytelling with Collections<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/a4.dmpro.app\/es\/instagram-shopping\/#3_Optimize_for_the_Website_Redirect\" >3. Optimize for the Website Redirect<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/a4.dmpro.app\/es\/instagram-shopping\/#4_Implement_a_Strategic_UGC_User-Generated_Content_Tagging_System\" >4. Implement a Strategic UGC (User-Generated Content) Tagging System<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/a4.dmpro.app\/es\/instagram-shopping\/#5_Utilize_Shoppable_Guides_for_Expert_Curation\" >5. Utilize Shoppable Guides for Expert Curation<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/a4.dmpro.app\/es\/instagram-shopping\/#6_Run_Targeted_Shoppable_Ad_Campaigns\" >6. Run Targeted Shoppable Ad Campaigns<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/a4.dmpro.app\/es\/instagram-shopping\/#7_Host_Live_Shopping_Events\" >7. Host Live Shopping Events<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/a4.dmpro.app\/es\/instagram-shopping\/#8_Analyze_and_Iterate_with_Data\" >8. Analyze and Iterate with Data<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/a4.dmpro.app\/es\/instagram-shopping\/#9_Foster_Seamless_Influencer_Affiliate_Partnerships\" >9. Foster Seamless Influencer &amp; Affiliate Partnerships<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/a4.dmpro.app\/es\/instagram-shopping\/#10_Prioritize_Community_Engagement_and_Service\" >10. Prioritize Community Engagement and Service<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/a4.dmpro.app\/es\/instagram-shopping\/#Conclusion_The_Future_of_Social_Commerce_is_Here\" >Conclusion: The Future of Social Commerce is Here<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/a4.dmpro.app\/es\/instagram-shopping\/#%E2%9C%A8_Enhanced_Content_%E2%9C%A8\" >\u2728 Enhanced Content \u2728<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/a4.dmpro.app\/es\/instagram-shopping\/#What_Is_Instagram_Shopping-2\" >\u00bfQu\u00e9 es Instagram Shopping?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/a4.dmpro.app\/es\/instagram-shopping\/#Benefits_of_the_Instagram_Shopping_Feature\" >Ventajas de la funci\u00f3n Instagram Shopping<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/a4.dmpro.app\/es\/instagram-shopping\/#Instagram_Shop_Requirements-2\" >Requisitos de la tienda de Instagram&nbsp;<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/a4.dmpro.app\/es\/instagram-shopping\/#How_to_Set_Up_Instagram_Shopping\" >C\u00f3mo configurar Instagram Shopping<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/a4.dmpro.app\/es\/instagram-shopping\/#1_Switch_to_a_Business_Account\" >#1 Cambiar a una cuenta Business<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/a4.dmpro.app\/es\/instagram-shopping\/#2_Connect_to_Facebook_Business_Manager\" >#2 Conectar con Facebook Business Manager<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/a4.dmpro.app\/es\/instagram-shopping\/#3_Verify_Your_Domain\" >#3 Verifique su dominio<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/a4.dmpro.app\/es\/instagram-shopping\/#4_Add_Products\" >#4 A\u00f1adir productos&nbsp;<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/a4.dmpro.app\/es\/instagram-shopping\/#5_Enable_Shopping\" >#5 Activar la compra<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/a4.dmpro.app\/es\/instagram-shopping\/#6_Tag_Products_in_Your_Posts\" >#6 Etiqueta productos en tus publicaciones<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/a4.dmpro.app\/es\/instagram-shopping\/#Instagram_Shopping_Strategies_to_Boost_Product_Sales\" >Estrategias de Instagram Shopping para aumentar las ventas de productos<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/a4.dmpro.app\/es\/instagram-shopping\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/a4.dmpro.app\/es\/instagram-shopping\/#FAQs\" >Preguntas frecuentes<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_Instagram_Shopping\"><\/span><strong>\u00bfQu\u00e9 es Instagram Shopping?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Instagram Shopping was first introduced in 2016. Initially, the feature allowed businesses to tag products in their posts, enabling users to click through to product information and purchase options.&nbsp;<\/p>\n\n\n\n<p>Since then, the Shop feature on Instagram has expanded and has now become one of the most useful features on the platform, which can transform your Instagram profile into a digital storefront, enabling users to discover, browse, and purchase products directly through the app. As we move into 2025, this feature has matured into a comprehensive ecosystem designed to shorten the customer journey from discovery to conversion.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"523\" src=\"https:\/\/dmpro.app\/wp-content\/uploads\/2023\/04\/Instagram-shop-sample-1024x523.jpg\" alt=\"Instagram shopping sample\" class=\"wp-image-28100\" srcset=\"https:\/\/a4.dmpro.app\/wp-content\/uploads\/2023\/04\/Instagram-shop-sample-1024x523.jpg 1024w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2023\/04\/Instagram-shop-sample-300x153.jpg 300w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2023\/04\/Instagram-shop-sample-768x392.jpg 768w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2023\/04\/Instagram-shop-sample-1536x784.jpg 1536w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2023\/04\/Instagram-shop-sample.jpg 1772w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Los componentes clave incluyen:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ficha Tienda<\/strong>: A customizable storefront on your profile where users can browse your entire product catalog, organized for optimal discovery.<\/li>\n<li><strong>Colecciones<\/strong>: Grouped sets of products (e.g., by theme, season, or category) for easier navigation and thematic storytelling.<\/li>\n<li><strong>P\u00e1ginas de detalles del producto<\/strong>: Dedicated pages within Instagram showing high-quality images, detailed descriptions, prices, and links to buy.<\/li>\n<li><strong>Etiquetas del producto<\/strong>: Clickable tags in feed posts, Stories, Reels, and Guides that reveal product info and direct users to purchase (now primarily via website redirect).<\/li>\n<li><strong>Lanzamiento de productos<\/strong>: Tools to build hype with countdowns, reminders, and waitlists (availability may vary by region).<\/li>\n<li><strong>Instagram Checkout<\/strong>: Previously allowed in-app purchases, but is being discontinued in favor of website checkout as of late 2025. This strategic shift by Meta emphasizes driving traffic to your owned digital property.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Strategic_Benefits_of_Instagram_Shopping_in_2025\"><\/span><strong>The Strategic Benefits of Instagram Shopping in 2025<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>After setting up an Instagram Shop, a dedicated button appears on your profile, signaling to your audience that you have an available shop. This single point of access unlocks a cascade of strategic advantages:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"858\" height=\"840\" src=\"https:\/\/dmpro.app\/wp-content\/uploads\/2023\/04\/Instagram-shopping-benefits-infographic.jpg\" alt=\"Instagram shop benefits - infographics \" class=\"wp-image-28101\" srcset=\"https:\/\/a4.dmpro.app\/wp-content\/uploads\/2023\/04\/Instagram-shopping-benefits-infographic.jpg 858w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2023\/04\/Instagram-shopping-benefits-infographic-300x294.jpg 300w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2023\/04\/Instagram-shopping-benefits-infographic-768x752.jpg 768w\" sizes=\"(max-width: 858px) 100vw, 858px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Enhanced_Discovery_and_Amplified_Reach\"><\/span><strong>Enhanced Discovery and Amplified Reach<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Your products transcend your follower base. They appear in the dedicated Shop tab, the Explore page, and within relevant feeds through algorithmic recommendations. With <em>over 85% of Instagram users<\/em> reportedly exploring new products on the platform, this expanded visibility is invaluable. Brands leveraging Shopping features effectively have documented traffic increases of up to <strong>1,416%<\/strong> and revenue growth of <strong>20% or more<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Frictionless_Path_to_Purchase\"><\/span><strong>A Frictionless Path to Purchase<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Instagram Shopping minimizes the steps between inspiration and action. Users can view detailed product information without leaving the app, reducing the &#8220;friction&#8221; that often leads to abandoned carts. This seamless experience is proven to boost conversion rates and capitalize on impulse purchase behavior, which is heightened in a visually immersive environment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Deepened_Brand_Engagement_and_Community_Building\"><\/span><strong>Deepened Brand Engagement and Community Building<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Shopping features integrate natively with Instagram&#8217;s core content formats. You can tag products in engaging Reels, ephemeral Stories, and informative Guides, transforming passive viewing into interactive shopping. This builds a stronger community around your brand, as <em>83% of users say Instagram helps them discover new products<\/em>. It\u2019s marketing and sales woven into a single, cohesive experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Actionable_Data_and_Consumer_Insights\"><\/span><strong>Actionable Data and Consumer Insights<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Gain access to vital analytics within Instagram Insights and Commerce Manager. Track metrics like product page views, link clicks, and sales attributed to the platform. This data is crucial for understanding what resonates with your audience, allowing you to refine your product offerings, content strategy, and advertising spend with precision.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cost-Effective_Marketing_Foundation\"><\/span><strong>Cost-Effective Marketing Foundation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Establishing your Instagram Shop is free. This creates a powerful, always-on sales channel without upfront software costs. To amplify its productivity, you can strategically layer paid efforts, such as targeted <a href=\"https:\/\/dmpro.app\/instagram-advertising\/\"><strong>Publicidad en Instagram<\/strong><\/a> or influencer collaborations, knowing your shopfront is ready to convert that traffic.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Native_Mobile_Optimization\"><\/span><strong>Native Mobile Optimization<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>With the vast majority of Instagram usage occurring on mobile devices, the integrated shopping feature meets users where they are. It eliminates the disruptive experience of switching between apps or browsers to complete a purchase, catering to the mobile-first consumer expectation for immediacy and convenience.<\/p>\n\n\n\n<p><strong>Critical 2025 Update<\/strong>: By the end of August 2025, native in-app checkout will no longer be supported for the majority of shops. This means purchases will redirect users to the seller&#8217;s external website to complete transactions. While this changes the final step, the immense discovery and consideration benefits of Instagram Shopping remain fully intact.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Instagram_Shop_Requirements\"><\/span><strong>Requisitos de la tienda de Instagram&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Before diving in, ensure you meet Instagram&#8217;s updated criteria for 2025. Proper setup is foundational to success:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tipo de cuenta<\/strong>: You must operate an Instagram Business or Creator account linked to an active Facebook Page.<\/li>\n<li><strong>Ubicaci\u00f3n<\/strong>: Your business must be located in a <a href=\"https:\/\/www.facebook.com\/help\/instagram\/1631821849877853\" target=\"_blank\" rel=\"noreferrer noopener\">supported market<\/a> (over 50 countries, including the US, UK, Canada, Australia, and most of Europe).<\/li>\n<li><strong>Product Eligibility<\/strong>: The feature is primarily for physical goods. Services, digital downloads, or certain regulated items may not qualify. Review Meta&#8217;s <a href=\"https:\/\/www.facebook.com\/policies\/commerce\/prohibited_content\/\" target=\"_blank\" rel=\"noreferrer noopener\">Commerce Policies<\/a> thoroughly.<\/li>\n<li><strong>Compliance &amp; Trust<\/strong>: You must adhere to Instagram&#8217;s commerce policies and Merchant Agreement. A clear, publicly accessible customer service information, shipping policy, and return\/refund policy are mandatory to build consumer trust.<\/li>\n<li><strong>Configuraci\u00f3n t\u00e9cnica<\/strong>: You will need a verified website domain, the latest version of the Instagram app, and a product catalog set up via Facebook Commerce Manager or an integrated e-commerce platform like Shopify, BigCommerce, or WooCommerce.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Set_Up_Instagram_Shopping_A_2025_Guide\"><\/span><strong>How to Set Up Instagram Shopping: A 2025 Guide<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Setting up a Shop on Instagram is a straightforward process that lays the groundwork for future sales. Follow this step-by-step guide to ensure a correct and optimized setup.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"1008\" height=\"720\" src=\"https:\/\/dmpro.app\/wp-content\/uploads\/2023\/04\/how-to-setup-instagram-shop-infographic.jpg\" alt=\"how to set up Instagram shop - step by step infographics\" class=\"wp-image-28102\" srcset=\"https:\/\/a4.dmpro.app\/wp-content\/uploads\/2023\/04\/how-to-setup-instagram-shop-infographic.jpg 1008w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2023\/04\/how-to-setup-instagram-shop-infographic-300x214.jpg 300w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2023\/04\/how-to-setup-instagram-shop-infographic-768x549.jpg 768w\" sizes=\"(max-width: 1008px) 100vw, 1008px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Switch_to_a_Professional_Business_Account\"><\/span><strong>#1: Switch to a Professional Business Account<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The Shopping feature is exclusively available for Instagram Professional accounts (Business or Creator). If you&#8217;re on a personal account, this is your first essential step.<\/p>\n\n\n<ol class=\"wp-block-list\">\n<li>Navigate to your Instagram profile and tap the menu (three lines) in the top right.<\/li>\n<li>Ir a <strong>Settings &gt; Account &gt; Switch to Professional Account<\/strong>.<\/li>\n<li>Seleccione <strong>&#8220;Business&#8221;<\/strong> as your account type and follow the prompts.<\/li>\n<li>Connect your account to a corresponding Facebook Page. If you don&#8217;t have one, you&#8217;ll be guided to create it during this process.<\/li>\n<\/ol>\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"591\" height=\"731\" src=\"https:\/\/dmpro.app\/wp-content\/uploads\/2023\/04\/switch-to-professional-account.jpg\" alt=\"Switch to professional account on Instagram\" class=\"wp-image-28103\" srcset=\"https:\/\/a4.dmpro.app\/wp-content\/uploads\/2023\/04\/switch-to-professional-account.jpg 591w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2023\/04\/switch-to-professional-account-243x300.jpg 243w\" sizes=\"(max-width: 591px) 100vw, 591px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Connect_to_Meta_Business_Suite_and_Commerce_Manager\"><\/span><strong>#2: Connect to Meta Business Suite and Commerce Manager<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Your Instagram Shopping infrastructure is managed through Meta&#8217;s back-end tools. This step centralizes your assets.<\/p>\n\n\n<ol class=\"wp-block-list\">\n<li>Ir a <a href=\"https:\/\/business.facebook.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Meta Business Suite<\/a>.<\/li>\n<li>Ensure you are logged in with the Facebook account that manages your linked Page.<\/li>\n<li>From the Business Suite, navigate to <strong>Commerce Manager<\/strong>. This is the hub where you will create and manage your product catalog.<\/li>\n<li>If Commerce Manager isn&#8217;t immediately available, check your region&#8217;s eligibility under &#8220;Instagram Shopping requirements.&#8221;<\/li>\n<\/ol>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Upload_Your_Product_Catalog\"><\/span><strong>#3: Upload Your Product Catalog<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Your catalog is the database of all products you wish to sell. You have two primary methods:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Method_A_Use_an_E-commerce_Platform_Integration_Recommended\"><\/span><strong>Method A: Use an E-commerce Platform Integration (Recommended)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Platforms like Shopify, BigCommerce, or WooCommerce offer seamless integrations. Once connected, your store&#8217;s inventory automatically syncs with Commerce Manager, streamlining updates and stock management.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Method_B_Manually_Create_a_Catalog_in_Commerce_Manager\"><\/span><strong>Method B: Manually Create a Catalog in Commerce Manager<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>If you don&#8217;t use a supported platform, you can create a catalog manually:<\/p>\n\n\n<ul class=\"wp-block-list\">\n<li>In Commerce Manager, click <strong>&#8220;Add Catalog&#8221;<\/strong> y seleccione <strong>&#8220;E-commerce.&#8221;<\/strong><\/li>\n<li>Elija <strong>&#8220;Upload Product Info&#8221;<\/strong> to add items one-by-one or via a data feed file.<\/li>\n<li>For each product, include high-resolution images, accurate titles, compelling descriptions, clear pricing, and direct links to the product page on your website.<\/li>\n<\/ul>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Submit_Your_Account_for_Review\"><\/span><strong>#4: Submit Your Account for Review<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Once your catalog is populated, you must submit your Instagram account and shop for review by Meta.<\/p>\n\n\n<ol class=\"wp-block-list\">\n<li>In your Instagram app, go to <strong>Settings &gt; Business &gt; Shopping.<\/strong><\/li>\n<li>Follow the on-screen instructions to connect the product catalog you just created.<\/li>\n<li>Select the checkout method (typically <strong>&#8220;Checkout on Your Website&#8221;<\/strong>).<\/li>\n<li>Submit your account for review. This process can take from a few hours to several business days. Meta will check for compliance with their policies and the accuracy of your store information.<\/li>\n<\/ol>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Activate_Your_Shop_and_Start_Tagging\"><\/span><strong>#5: Activate Your Shop and Start Tagging<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Upon approval, you&#8217;ll receive a notification from Instagram. The <strong>&#8220;Shop&#8221;<\/strong> tab will appear on your profile, and you can begin tagging products in your content.<\/p>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>In Feed Posts<\/strong>: When creating a new post, after selecting an image, tap <strong>&#8220;Tag Products&#8221;<\/strong> before publishing.<\/li>\n<li><strong>In Stories<\/strong>: Use the product sticker from the sticker tray to tag items.<\/li>\n<li><strong>In Reels and Guides<\/strong>: The tagging option is available during the publishing workflow.<\/li>\n<li><strong>Organize Your Shop Tab<\/strong>: Use Collections in Commerce Manager to group products into themed categories (e.g., &#8220;Summer Collection,&#8221; &#8220;Best Sellers,&#8221; &#8220;New Arrivals&#8221;) for a better user experience.<\/li>\n<\/ul>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Advanced_Strategies_to_Boost_Sales_on_Instagram_in_2025\"><\/span><strong>10 Advanced Strategies to Boost Sales on Instagram in 2025<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>With your shop established, execution is key. These advanced strategies are designed to maximize your sales potential in the current landscape.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Leverage_Shoppable_Video_Content_Dominance\"><\/span><strong>1. Leverage Shoppable Video Content Dominance<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Video, particularly Reels, receives prime algorithmic real estate. Create short, engaging Reels that demonstrate your products in action. Use trending audio and hooks to capture attention within the first two seconds, and tag the featured products directly within the Reel. <em>How-to tutorials, behind-the-scenes looks, and customer testimonials in video format drive exceptionally high engagement and conversion.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Master_the_Art_of_Storytelling_with_Collections\"><\/span><strong>2. Master the Art of Storytelling with Collections<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Move beyond a simple list of products. Use Collections in your Shop tab to tell a story. Create a collection for a specific lifestyle, a problem your product solves, or a seasonal theme. This curates the shopping experience and can increase average order value by encouraging bundled purchases.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Optimize_for_the_Website_Redirect\"><\/span><strong>3. Optimize for the Website Redirect<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>With the shift away from in-app checkout, the user&#8217;s transition to your website is critical. Ensure your product landing pages are:\n    <ul class=\"wp-block-list\">\n        <li><strong>Mobile-optimized and load instantly<\/strong>.<\/li>\n        <li>Consistent with the imagery and description seen on Instagram.<\/li>\n        <li>Equipped with a streamlined, trusted checkout process (e.g., PayPal, Apple Pay options).<\/li>\n    <\/ul>\n    Any friction here will lose the sale Instagram started.\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Implement_a_Strategic_UGC_User-Generated_Content_Tagging_System\"><\/span><strong>4. Implement a Strategic UGC (User-Generated Content) Tagging System<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Encourage customers to post photos with your products and tag your brand. Feature this content on your profile (with permission) and tag the products in their UGC posts. This provides powerful social proof and demonstrates real-world use, building trust and credibility far more effectively than branded content alone.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Utilize_Shoppable_Guides_for_Expert_Curation\"><\/span><strong>5. Utilize Shoppable Guides for Expert Curation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Instagram Guides allow you to curate posts and products into a scrollable, editorial format. Create Guides like &#8220;Gift Guide for Her,&#8221; &#8220;Office Essentials,&#8221; or &#8220;Sustainable Living Starter Pack.&#8221; Incorporate your shoppable posts into these guides to provide context and inspiration, positioning your brand as an authority while driving sales.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Run_Targeted_Shoppable_Ad_Campaigns\"><\/span><strong>6. Run Targeted Shoppable Ad Campaigns<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Use Facebook Ads Manager to create campaigns with a &#8220;Conversions&#8221; objective, utilizing the dynamic product ad format. These ads automatically showcase products from your catalog to users who have shown interest, effectively retargeting website visitors or lookalike audiences. The shoppable tags within the ads create a direct path to purchase.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Host_Live_Shopping_Events\"><\/span><strong>7. Host Live Shopping Events<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Instagram Live Shopping combines real-time interaction with instant purchasing power. Host Q&amp;A sessions, product launches, or styling workshops live. Pin product tags during the stream, creating a sense of urgency and community. Promote the live event beforehand to build anticipation and maximize attendance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Analyze_and_Iterate_with_Data\"><\/span><strong>8. Analyze and Iterate with Data<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Regularly review your Instagram Insights and Commerce Manager analytics. Identify:\n    <ul class=\"wp-block-list\">\n        <li>Which products get the most views and clicks?<\/li>\n        <li>Which content formats (Reels, Stories, Posts) drive the most traffic?<\/li>\n        <li>What are your peak engagement times?<\/li>\n    <\/ul>\n    Use these insights to double down on what works and refine what doesn&#8217;t. Data-driven strategy is non-negotiable for growth.\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Foster_Seamless_Influencer_Affiliate_Partnerships\"><\/span><strong>9. Foster Seamless Influencer &amp; Affiliate Partnerships<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Collaborate with influencers whose audience aligns with your target market. Provide them with unique affiliate discount codes and ensure they tag your products in their content. This expands your reach to a trusted community and drives trackable sales. In 2025, nano and micro-influencers often yield higher engagement and ROI.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Prioritize_Community_Engagement_and_Service\"><\/span><strong>10. Prioritize Community Engagement and Service<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Your Instagram Shop is not a set-and-forget tool. Actively respond to comments and questions on your shoppable posts. Use DMs to provide personalized customer service. This direct engagement builds loyalty, reduces pre-purchase anxiety, and can turn a hesitant browser into a confident buyer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion_The_Future_of_Social_Commerce_is_Here\"><\/span><strong>Conclusion: The Future of Social Commerce is Here<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Instagram Shopping in 2025 represents a mature, indispensable channel for modern businesses. While the technical process of redirecting to your website is now the final step, the platform&#8217;s unparalleled power for product discovery, brand storytelling, and creating a seamless inspiration-to-consideration journey remains its core value. By setting up your shop correctly, adhering to best practices, and implementing these advanced, platform-native strategies, you transform your Instagram presence from a marketing billboard into a dynamic, revenue-generating storefront. The businesses that will thrive are those that understand this is not just a feature\u2014it&#8217;s the new standard for integrated social commerce. Start building, optimizing, and engaging today to secure your sales growth tomorrow.<\/p>\n<!-- AI Enhanced Content End -->\n\n<hr><h2><span class=\"ez-toc-section\" id=\"%E2%9C%A8_Enhanced_Content_%E2%9C%A8\"><\/span>\u2728 Enhanced Content \u2728<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<p>Estamos en una \u00e9poca en la que la gente pasa m\u00e1s tiempo en las redes sociales, hojeando publicaciones y feeds para encontrar algo interesante. Esto supone una oportunidad para que las empresas encuentren su p\u00fablico objetivo y vendan sus productos. Pero, \u00bfc\u00f3mo conseguir que la experiencia de compra sea sencilla? Es entonces cuando surge Instagram Shopping para cambiar las reglas del juego.&nbsp;<\/p>\n\n\n\n<p>La funci\u00f3n Instagram Shopping es una de las mejores <a href=\"https:\/\/dmpro.app\/instagram-marketing-strategy-for-small-businesses\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Estrategias de marketing en Instagram para peque\u00f1as empresas<\/strong><\/a>. Como empresario, utilizar esta funci\u00f3n no s\u00f3lo le ayuda a llegar a clientes potenciales, sino que tambi\u00e9n crea un recorrido de compra personalizado para su p\u00fablico.\u00a0<\/p>\n\n\n\n<p>Sumerj\u00e1monos de lleno y desbloqueemos el potencial de esta din\u00e1mica plataforma.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_Instagram_Shopping-2\"><\/span><strong>Qu\u00e9 es <\/strong><strong>Instagram Compras<\/strong><strong>?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Instagram shopping se introdujo por primera vez en 2016. Al principio, la funci\u00f3n permit\u00eda a las empresas etiquetar productos en sus publicaciones, lo que permit\u00eda a los usuarios hacer clic en la informaci\u00f3n del producto y en las opciones de compra.&nbsp;<\/p>\n\n\n\n<p>Desde entonces, la funci\u00f3n Tienda de Instagram se ha ampliado y ahora se ha convertido en una de las funciones m\u00e1s \u00fatiles de la plataforma, que puede transformar tu perfil de Instagram en un escaparate digital, permitiendo a los usuarios descubrir, explorar y comprar productos directamente a trav\u00e9s de la aplicaci\u00f3n.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"523\" src=\"https:\/\/dmpro.app\/wp-content\/uploads\/2023\/04\/Instagram-shop-sample-1024x523.jpg\" alt=\"Instagram shopping sample\" class=\"wp-image-28100\" srcset=\"https:\/\/a4.dmpro.app\/wp-content\/uploads\/2023\/04\/Instagram-shop-sample-1024x523.jpg 1024w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2023\/04\/Instagram-shop-sample-300x153.jpg 300w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2023\/04\/Instagram-shop-sample-768x392.jpg 768w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2023\/04\/Instagram-shop-sample-1536x784.jpg 1536w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2023\/04\/Instagram-shop-sample.jpg 1772w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Los componentes clave incluyen:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ficha Tienda<\/strong>: Un escaparate personalizable en su perfil donde los usuarios pueden navegar por todo su cat\u00e1logo de productos.<\/li>\n\n\n\n<li><strong>Colecciones<\/strong>: Conjuntos de productos agrupados (por ejemplo, por tema, temporada o categor\u00eda) para facilitar la navegaci\u00f3n.<\/li>\n\n\n\n<li><strong>P\u00e1ginas de detalles del producto<\/strong>: P\u00e1ginas dedicadas dentro de Instagram que muestran im\u00e1genes, descripciones, precios y enlaces para comprar.<\/li>\n\n\n\n<li><strong>Etiquetas del producto<\/strong>: Etiquetas clicables en el contenido que revelan informaci\u00f3n sobre el producto y dirigen a los usuarios a la compra (ahora principalmente a trav\u00e9s de la redirecci\u00f3n del sitio web).<\/li>\n\n\n\n<li><strong>Lanzamiento de productos<\/strong>: Herramientas para crear expectaci\u00f3n con cuentas atr\u00e1s, recordatorios y listas de espera (en algunos casos, s\u00f3lo en EE.UU.).<\/li>\n\n\n\n<li><strong>Instagram Checkout<\/strong>: Anteriormente se permit\u00edan las compras dentro de la aplicaci\u00f3n, pero a partir de finales de 2025 dejar\u00e1n de permitirse en el sitio web. (o puede no estar disponible en todas las regiones).<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Benefits_of_the_Instagram_Shopping_Feature\"><\/span><strong>Ventajas de la funci\u00f3n Instagram Shopping<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Despu\u00e9s de configurar una tienda de Instagram, aparecer\u00e1 un bot\u00f3n en tu perfil, indicando a tu p\u00fablico que tienes una tienda disponible. Este peque\u00f1o bot\u00f3n aportar\u00e1 muchos beneficios a tu negocio:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"858\" height=\"840\" src=\"https:\/\/dmpro.app\/wp-content\/uploads\/2023\/04\/Instagram-shopping-benefits-infographic.jpg\" alt=\"Instagram shop benefits - infographics \" class=\"wp-image-28101\" srcset=\"https:\/\/a4.dmpro.app\/wp-content\/uploads\/2023\/04\/Instagram-shopping-benefits-infographic.jpg 858w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2023\/04\/Instagram-shopping-benefits-infographic-300x294.jpg 300w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2023\/04\/Instagram-shopping-benefits-infographic-768x752.jpg 768w\" sizes=\"(max-width: 858px) 100vw, 858px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mayor visibilidad y alcance<\/strong>: Los productos aparecen en los feeds de los usuarios, en la p\u00e1gina Explorar y en la pesta\u00f1a Tienda, llegando a 85% de los usuarios de Instagram que exploran nuevos productos. Las marcas registran hasta +1,416% de tr\u00e1fico y +20% de crecimiento de ingresos.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Experiencia de compra fluida<\/strong>: Los usuarios pueden ver los detalles y comprar con una fricci\u00f3n m\u00ednima, lo que conduce a mayores tasas de conversi\u00f3n y compras impulsivas.<\/li>\n\n\n\n<li><strong>Conciencia de marca y compromiso<\/strong>: Crea comunidad a trav\u00e9s de contenidos interactivos como Stories y Reels, con 83% de usuarios que descubren productos en Instagram.<\/li>\n\n\n\n<li><strong>Datos e informaci\u00f3n<\/strong>: Acceda a los an\u00e1lisis de visitas, clics y ventas para perfeccionar las estrategias.<\/li>\n\n\n\n<li><strong>Marketing rentable<\/strong>: No necesitas un presupuesto elevado para crear una tienda en Instagram. Es gratuita. Sin embargo, para que sea m\u00e1s productiva, puedes establecer un presupuesto para <a href=\"https:\/\/dmpro.app\/instagram-advertising\/\"><strong>Publicidad en Instagram<\/strong><\/a> o marketing de influencers.<\/li>\n\n\n\n<li><strong>Optimizaci\u00f3n m\u00f3vil<\/strong>: La gente utiliza el m\u00f3vil para todo. En la mayor\u00eda de los casos, no quieren salir de una aplicaci\u00f3n para hacer otra tarea. Por eso, la funci\u00f3n de compra integrada les facilita la adquisici\u00f3n de algo.\u00a0<\/li>\n<\/ul>\n\n\n\n<p><strong>Nota<\/strong>: A finales de agosto de 2025, la mayor\u00eda de las tiendas dejar\u00e1n de admitir el pago nativo desde la aplicaci\u00f3n, lo que significa que las compras redirigir\u00e1n a los usuarios al sitio web externo del vendedor para completar las transacciones.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Instagram_Shop_Requirements-2\"><\/span><strong>Requisitos de la tienda de Instagram&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Antes de lanzarte, aseg\u00farate de que cumples los criterios de Instagram:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tipo de cuenta<\/strong>: Necesitas una cuenta de empresa o de creador vinculada a una p\u00e1gina de Facebook.<\/li>\n\n\n\n<li><strong>Ubicaci\u00f3n<\/strong>: Su empresa debe estar en un mercado admitido (m\u00e1s de 50 pa\u00edses, incluidos EE.UU., Reino Unido, Canad\u00e1, Australia y la mayor parte de Europa).<\/li>\n\n\n\n<li><strong>Productos<\/strong>: Principalmente bienes f\u00edsicos; los servicios o art\u00edculos digitales pueden no cumplir los requisitos.<\/li>\n\n\n\n<li><strong>Conformidad<\/strong>: Adhi\u00e9rete a las pol\u00edticas de comercio de Instagram, al Acuerdo de Comerciante y ten pol\u00edticas claras de atenci\u00f3n al cliente y devoluciones.<\/li>\n\n\n\n<li><strong>Configuraci\u00f3n t\u00e9cnica<\/strong>: Un dominio verificado, la \u00faltima aplicaci\u00f3n de Instagram y un cat\u00e1logo de productos a trav\u00e9s de Facebook Commerce Manager o plataformas integradas como Shopify.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Set_Up_Instagram_Shopping\"><\/span><strong>C\u00f3mo instalarlo<\/strong><strong> <\/strong><strong>Instagram Compras<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Crear una tienda en Instagram es f\u00e1cil siguiendo estos pasos:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"1008\" height=\"720\" src=\"https:\/\/dmpro.app\/wp-content\/uploads\/2023\/04\/how-to-setup-instagram-shop-infographic.jpg\" alt=\"how to set up Instagram shop - step by step infographics\" class=\"wp-image-28102\" srcset=\"https:\/\/a4.dmpro.app\/wp-content\/uploads\/2023\/04\/how-to-setup-instagram-shop-infographic.jpg 1008w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2023\/04\/how-to-setup-instagram-shop-infographic-300x214.jpg 300w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2023\/04\/how-to-setup-instagram-shop-infographic-768x549.jpg 768w\" sizes=\"(max-width: 1008px) 100vw, 1008px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Switch_to_a_Business_Account\"><\/span><strong>#1 Cambiar a una cuenta Business<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Antes de llegar a los pasos para hacer tu primer escaparate en la plataforma, debes saber que esta funci\u00f3n solo est\u00e1 disponible para las cuentas de empresa de Instagram.&nbsp;<\/p>\n\n\n\n<p>As\u00ed que, primero, convierte tu cuenta personal de Instagram en una cuenta de creador o negocio.<\/p>\n\n\n\n<p>Ve a Configuraci\u00f3n &gt; Cuenta &gt; Cambiar a Cuenta profesional &gt; Empresa. Enlaza con tu p\u00e1gina de Facebook.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"591\" height=\"731\" src=\"https:\/\/dmpro.app\/wp-content\/uploads\/2023\/04\/switch-to-professional-account.jpg\" alt=\"Switch to professional account on Instagram\" class=\"wp-image-28103\" srcset=\"https:\/\/a4.dmpro.app\/wp-content\/uploads\/2023\/04\/switch-to-professional-account.jpg 591w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2023\/04\/switch-to-professional-account-243x300.jpg 243w\" sizes=\"(max-width: 591px) 100vw, 591px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Connect_to_Facebook_Business_Manager\"><\/span><strong>#2 Conectar con Facebook Business Manager<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Tienes que a\u00f1adir tu cuenta de Instagram a Facebook Business Manager para poder utilizar la funci\u00f3n de compras de Instagram o incluso ejecutar <a href=\"https:\/\/dmpro.app\/instagram-advertising\/\"><strong>Anuncios en Instagram<\/strong><\/a>.&nbsp;<\/p>\n\n\n\n<p>As\u00ed que sigue estos pasos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ir a <a href=\"https:\/\/business.facebook.com\/\">Facebook Empresas<\/a>, que ahora se conoce como Meta Business Suite.<\/li>\n\n\n\n<li>Inicia sesi\u00f3n con tu cuenta de Instagram.<\/li>\n\n\n\n<li>Ir a Gestor de comercio. (Puede que no est\u00e9 disponible en todas las regiones. Comprueba los requisitos de Instagram Shopping).\u00a0<\/li>\n<\/ul>\n\n\n\n<p>Ya has vinculado tu cuenta de Instagram para empresas con tu cuenta de Facebook para empresas. Listo para los siguientes pasos.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Verify_Your_Domain\"><\/span><strong>#3 Verifique su dominio<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u064eA partir de agosto de 2025, no puedes vender productos directamente en Instagram. Necesitas a\u00f1adir un sitio web donde tus productos est\u00e9n disponibles para comprar. En Commerce Manager, a\u00f1ade tu sitio web y espera a que se verifique.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Add_Products\"><\/span><strong>#4 A\u00f1adir productos&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Puede a\u00f1adir sus productos manualmente a Commerce Manager:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Haga clic en \u201cConfigurar su tienda\u201d, visible en la parte superior de la p\u00e1gina.\u00a0<\/li>\n\n\n\n<li>Cree su primer cat\u00e1logo.<\/li>\n\n\n\n<li>A\u00f1adir productos a la lista.\u00a0<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Enable_Shopping\"><\/span><strong>#5 Activar la compra<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Para empezar a etiquetar productos en tus publicaciones, tendr\u00e1s que activar Compras en tu cuenta de Instagram. Sigue estos pasos:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ve a Ajustes de Instagram &gt; Empresas &gt; Compras,\u00a0<\/li>\n\n\n\n<li>Seleccione su cat\u00e1logo,\u00a0<\/li>\n\n\n\n<li>Som\u00e9telo a revisi\u00f3n.<\/li>\n<\/ul>\n\n\n\n<p>La revisi\u00f3n de tu tienda de Instagram suele tardar entre 2 y 7 d\u00edas.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Tag_Products_in_Your_Posts\"><\/span><strong>#6 Etiqueta productos en tus publicaciones<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Una vez aprobados, puedes empezar a a\u00f1adir productos a tus publicaciones, historias o anuncios y etiquetarlos en tu tienda.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Organice los productos en colecciones,\u00a0<\/li>\n\n\n\n<li>Establecer elementos destacados,\u00a0<\/li>\n\n\n\n<li>Etiquetas Sdd a los posts (hasta 5 por imagen, 20 en los carruseles).<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"820\" src=\"https:\/\/dmpro.app\/wp-content\/uploads\/2023\/04\/tag-products-instagram-shopping-1024x820.jpg\" alt=\"tag products in Instagram shop \" class=\"wp-image-28104\" srcset=\"https:\/\/a4.dmpro.app\/wp-content\/uploads\/2023\/04\/tag-products-instagram-shopping-1024x820.jpg 1024w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2023\/04\/tag-products-instagram-shopping-300x240.jpg 300w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2023\/04\/tag-products-instagram-shopping-768x615.jpg 768w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2023\/04\/tag-products-instagram-shopping-177x142.jpg 177w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2023\/04\/tag-products-instagram-shopping.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Como puedes ver, crear un Instagram Shopping es f\u00e1cil con estos pasos. Pero necesitar\u00e1s m\u00e1s estrategia para vender productos en Instagram. Por lo tanto, vamos a aprender algunas estrategias.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Instagram_Shopping_Strategies_to_Boost_Product_Sales\"><\/span><strong>Estrategias de Instagram Shopping para aumentar las ventas de productos<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Crear una tienda en Instagram es una cosa y vender en Instagram es otra. Requiere planes y estrategias. Aqu\u00ed tienes algunos consejos para vender m\u00e1s en Instagram:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"777\" src=\"https:\/\/dmpro.app\/wp-content\/uploads\/2023\/04\/Instagram-shopping-strategy-infographic-1024x777.jpg\" alt=\"Instagram shopping strategy - infographics\" class=\"wp-image-28106\" srcset=\"https:\/\/a4.dmpro.app\/wp-content\/uploads\/2023\/04\/Instagram-shopping-strategy-infographic-1024x777.jpg 1024w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2023\/04\/Instagram-shopping-strategy-infographic-300x228.jpg 300w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2023\/04\/Instagram-shopping-strategy-infographic-768x583.jpg 768w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2023\/04\/Instagram-shopping-strategy-infographic.jpg 1044w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Optimice su perfil<\/strong>: Utiliza un logotipo claro, una biograf\u00eda atractiva con hashtags y CTA, y art\u00edculos destacados sobre productos, preguntas frecuentes y opiniones. La gente no puede confiar en ti a menos que les muestres qui\u00e9n eres.\u00a0<\/li>\n\n\n\n<li><strong>Centrarse en la calidad de los contenidos<\/strong>: Elige im\u00e1genes de alta calidad, pies de foto convincentes y hashtags relevantes en las publicaciones de tus productos. Hazles saber las ventajas de comprar ese producto.\u00a0<\/li>\n\n\n\n<li><strong>Gestione su inventario<\/strong>: Sincronice los cat\u00e1logos autom\u00e1ticamente y actualice las existencias con regularidad para evitar errores.<\/li>\n\n\n\n<li><strong>Utilice eficazmente las etiquetas de los productos: <\/strong>Etiqueta de 1 a 3 productos por publicaci\u00f3n en feeds, Stories y Reels. Combina las etiquetas de forma natural con los elementos visuales para aumentar la participaci\u00f3n.<\/li>\n\n\n\n<li><strong>Bobinas e historias de aprovechamiento:<\/strong> Crea demos breves, tutoriales o UGC en Reels (favorecidos por el algoritmo). Usa stickers en Stories para encuestas y cuentas atr\u00e1s.<\/li>\n\n\n\n<li><strong>Publique anuncios espec\u00edficos:<\/strong> Utilice Meta Ads Manager para anuncios de compras, pruebas A\/B de creatividades y retargeting de carritos abandonados.<\/li>\n\n\n\n<li><strong>Colabora con personas influyentes:<\/strong> \u00danete a <a href=\"https:\/\/dmpro.app\/influencer-marketing-platforms\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>plataforma de marketing de influencers<\/strong><\/a> para encontrar personas influyentes relevantes para promociones aut\u00e9nticas.<\/li>\n\n\n\n<li><strong>Organice compras en directo y sorteos:<\/strong> Realice demostraciones y preguntas y respuestas en directo; organice promociones para aumentar la participaci\u00f3n.\u00a0<\/li>\n\n\n\n<li><strong>Incorporar UGC: <\/strong>Volver a publicar contenidos de clientes para generar confianza (51% de los usuarios conf\u00edan m\u00e1s en el UGC).<\/li>\n\n\n\n<li><strong>Vender a trav\u00e9s de DMs:<\/strong> Utilice la <a href=\"https:\/\/dmpro.app\/top-instagram-automated-direct-messengers\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Herramientas DM de Instagram<\/strong><\/a>, como DMpro, para dirigirse manualmente a clientes potenciales e informarles de los \u00faltimos lanzamientos de productos o incluso de descuentos. M\u00e1s informaci\u00f3n en <a href=\"https:\/\/dmpro.app\/instagram-dm-outreach\/\"><strong>c\u00f3mo conseguir clientes a trav\u00e9s de la difusi\u00f3n de Instagram DM<\/strong><\/a>.\u00a0<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusi\u00f3n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Como empresa, siempre es beneficioso que utilices todas las funciones de Instagram, especialmente Instagram Shopping, que te permite a\u00f1adir productos a tus publicaciones. Tambi\u00e9n puedes utilizar otras herramientas para analizar qu\u00e9 se vende m\u00e1s en Instagram. Adem\u00e1s, no olvides a\u00f1adir el marketing de influencers a tus planes de marketing, ya que puede mejorar tus visualizaciones, lo que puede generar m\u00e1s ventas. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>Preguntas frecuentes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1756550689892\"><strong class=\"schema-faq-question\"><strong>\u00bfQu\u00e9 tipos de productos puedo vender en Instagram Shop?<\/strong><\/strong> <p class=\"schema-faq-answer\">Puedes vender una amplia gama de productos f\u00edsicos, siempre y cuando cumplan con las pol\u00edticas de comercio y las directrices de la comunidad de Instagram. Sin embargo, debes tener en cuenta que Instagram Shopping se limita a productos f\u00edsicos, por lo que no podr\u00e1s etiquetar servicios ni a\u00f1adir ning\u00fan producto digital. <\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1756550715414\"><strong class=\"schema-faq-question\"><strong>\u00bfC\u00f3mo puedo promocionar mi tienda en Instagram?<\/strong><\/strong> <p class=\"schema-faq-answer\">Para promocionar tu tienda de Instagram, puedes utilizar anuncios de Instagram, colaborar con personas influyentes, compartir contenido atractivo con tus productos, utilizar historias y carretes, e interactuar con tu audiencia para aumentar la visibilidad.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1756550889201\"><strong class=\"schema-faq-question\"><strong>\u00bfEst\u00e1 disponible Instagram Shopping en todo el mundo?<\/strong><\/strong> <p class=\"schema-faq-answer\">S\u00ed, todos los negocios del mundo pueden utilizar esta funci\u00f3n siempre que cumplan las directrices de Instagram y vendan productos aceptados. <\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1756550954413\"><strong class=\"schema-faq-question\">\u00bfDebo tener un sitio web para utilizar la funci\u00f3n de tienda de Instagram?<\/strong> <p class=\"schema-faq-answer\">S\u00ed, en la mayor\u00eda de los casos, necesitas un sitio web para utilizar la funci\u00f3n Instagram Shopping, ya que es un requisito para crear una tienda y obtener la aprobaci\u00f3n de Instagram.<\/p> <\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p>Estamos en una \u00e9poca en la que la gente pasa m\u00e1s tiempo en las redes sociales, hojeando publicaciones y feeds para encontrar algo interesante. Esto supone una oportunidad para que las empresas encuentren su p\u00fablico objetivo y vendan sus productos. Pero, \u00bfc\u00f3mo conseguir que la experiencia de compra sea sencilla? Es entonces cuando surge Instagram Shopping para cambiar [...]<\/p>","protected":false},"author":26,"featured_media":22725,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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N","author_link":"https:\/\/a4.dmpro.app\/es\/author\/cyrus\/"},"uagb_comment_info":3,"uagb_excerpt":"We are in an era where people are spending more time on social media, scrolling through posts and feeds to find something interesting. 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