How to Create a TikTok Business Account? Ultimate Guide in 2025<\/title>\n<\/head>\n<body>\n <h1>\u00bfC\u00f3mo crear una cuenta de empresa en TikTok? Gu\u00eda definitiva en 2025<\/h1>\n\n In the dynamic world of digital marketing, TikTok has evolved from a platform for viral dances to a powerhouse for brand growth and revenue generation. With millions of businesses already leveraging its unparalleled reach, establishing a professional presence is no longer optional\u2014it’s imperative. A TikTok Business Account is the foundational tool that unlocks a suite of advanced features, from granular analytics to sophisticated advertising tools, designed specifically to help brands connect with their target audience, build community, and drive tangible results. This comprehensive guide for 2025 will not only walk you through the setup process but will delve deep into the strategic advantages, core features, and best practices that separate successful brands from the rest.<\/p>\n\n <div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n\u00cdndice<\/p>\n<a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\">Toggle<\/span><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/a4.dmpro.app\/es\/tiktok-business\/#What_Is_a_TikTok_Business_Account\" >\u00bfQu\u00e9 es una cuenta TikTok Business?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/a4.dmpro.app\/es\/tiktok-business\/#Why_Your_Brand_Needs_a_TikTok_Business_Account_in_2025\" >Why Your Brand Needs a TikTok Business Account in 2025<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/a4.dmpro.app\/es\/tiktok-business\/#Core_Features_of_a_TikTok_Business_Account\" >Core Features of a TikTok Business Account<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/a4.dmpro.app\/es\/tiktok-business\/#1_TikTok_Business_Suite_Your_Command_Center\" >1. TikTok Business Suite: Your Command Center<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/a4.dmpro.app\/es\/tiktok-business\/#2_TikTok_Ads_Manager_Precision-Targeted_Promotion\" >2. TikTok Ads Manager: Precision-Targeted Promotion<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/a4.dmpro.app\/es\/tiktok-business\/#3_TikTok_Creative_Center_The_Trend_Intelligence_Engine\" >3. TikTok Creative Center: The Trend Intelligence Engine<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/a4.dmpro.app\/es\/tiktok-business\/#4_TikTok_Business_Center_For_Team_and_Agency_Collaboration\" >4. TikTok Business Center: For Team and Agency Collaboration<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/a4.dmpro.app\/es\/tiktok-business\/#Step-by-Step_Guide_to_Creating_Your_TikTok_Business_Account_in_2025\" >Step-by-Step Guide to Creating Your TikTok Business Account in 2025<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/a4.dmpro.app\/es\/tiktok-business\/#Option_1_Creating_a_New_Business_Account\" >Option 1: Creating a New Business Account<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/a4.dmpro.app\/es\/tiktok-business\/#Option_2_Converting_a_Personal_Account_to_Business\" >Option 2: Converting a Personal Account to Business<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/a4.dmpro.app\/es\/tiktok-business\/#Optimizing_Your_New_Business_Account_for_Success\" >Optimizing Your New Business Account for Success<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/a4.dmpro.app\/es\/tiktok-business\/#Business_Account_vs_Personal_Account_A_Strategic_Comparison\" >Business Account vs. Personal Account: A Strategic Comparison<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/a4.dmpro.app\/es\/tiktok-business\/#Conclusion_Launching_Your_TikTok_Business_Journey\" >Conclusion: Launching Your TikTok Business Journey<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/a4.dmpro.app\/es\/tiktok-business\/#%E2%9C%A8_Enhanced_Content_%E2%9C%A8\" >\u2728 Enhanced Content \u2728<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/a4.dmpro.app\/es\/tiktok-business\/#What_Is_a_TikTok_Business_Account-2\" >\u00bfQu\u00e9 es una cuenta TikTok Business?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/a4.dmpro.app\/es\/tiktok-business\/#TikTok_Business_Accounts_Features\" >Caracter\u00edsticas de las cuentas de empresa de TikTok<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/a4.dmpro.app\/es\/tiktok-business\/#1_TikTok_Business_Suite\" >1. TikTok Business Suite<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/a4.dmpro.app\/es\/tiktok-business\/#2_TikTok_Ads_Manager\" >2. Administrador de anuncios de TikTok<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/a4.dmpro.app\/es\/tiktok-business\/#3_TikTok_Creative_Center\" >3. Centro Creativo TikTok<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/a4.dmpro.app\/es\/tiktok-business\/#4_TikTok_Business_Center\" >4. Centro de negocios TikTok<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/a4.dmpro.app\/es\/tiktok-business\/#Benefits_of_TikTok_Business_Account\" >Ventajas de la cuenta TikTok Business<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/a4.dmpro.app\/es\/tiktok-business\/#TikTok_Business_Account_Vs_Personal_Account\" >Cuenta TikTok Business Vs. Cuenta Personal<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/a4.dmpro.app\/es\/tiktok-business\/#How_to_Create_a_TikTok_Business_Account\" >\u00bfC\u00f3mo crear una cuenta TikTok Business?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/a4.dmpro.app\/es\/tiktok-business\/#7_Reasons_Why_You_Should_Use_TikTok_for_Business\" >7 razones por las que deber\u00edas usar TikTok para los negocios<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/a4.dmpro.app\/es\/tiktok-business\/#1_Large_Engaged_Audience\" >1. Audiencia numerosa y comprometida<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/a4.dmpro.app\/es\/tiktok-business\/#2_Viral_Potential\" >2. Potencial viral<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/a4.dmpro.app\/es\/tiktok-business\/#3_Advanced_Marketing_Tools\" >3. Herramientas avanzadas de marketing<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/a4.dmpro.app\/es\/tiktok-business\/#4_Access_to_Influencer_Marketing\" >4. Acceso al marketing de influencers<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/a4.dmpro.app\/es\/tiktok-business\/#5_Branded_Hashtag_Challenges\" >5. Desaf\u00edos de hashtags de marca<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/a4.dmpro.app\/es\/tiktok-business\/#6_Music_and_Trending_Culture\" >6. M\u00fasica y cultura de moda<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/a4.dmpro.app\/es\/tiktok-business\/#7_Valuable_Insights\" >7. Ideas valiosas<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/a4.dmpro.app\/es\/tiktok-business\/#Final_Thoughts\" >Reflexiones finales<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/a4.dmpro.app\/es\/tiktok-business\/#FAQs\" >Preguntas frecuentes<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/a4.dmpro.app\/es\/tiktok-business\/#1_How_Can_I_Access_TikTok_Business_Center\" >1. C\u00f3mo puedo acceder a TikTok Business Center?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/a4.dmpro.app\/es\/tiktok-business\/#2_Is_TikTok_Business_Account_Free\" >2. \u00bfEs gratuita la cuenta TikTok Business?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/a4.dmpro.app\/es\/tiktok-business\/#3_Should_I_Switch_My_TikTok_to_Business\" >3. \u00bfDeber\u00eda cambiar mi TikTok a Business?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><\/span>\u00bfQu\u00e9 es una cuenta TikTok Business?<\/span><\/h2>\n A TikTok Business Account is a public, professional profile type engineered for brands, organizations, creators, and entrepreneurs. Unlike personal accounts, it is structured to support a clear, cohesive marketing strategy, providing the tools necessary to engage an audience with purpose and measure the impact of every action. It transforms your presence from casual to commercial, signaling to both the TikTok algorithm and your potential customers that you are a serious entity. This account type is the gateway to TikTok’s ecosystem of business tools, making it indispensable for anyone aiming to build brand awareness, foster loyalty, and ultimately, increase sales<\/strong>.<\/p>\n\n <h2><\/span>Why Your Brand Needs a TikTok Business Account in 2025<\/span><\/h2>\n The digital landscape is fiercely competitive, and user attention is the ultimate currency. A personal account simply cannot provide the infrastructure needed for sustainable business growth on TikTok. The business account is a non-negotiable asset for several compelling reasons:<\/p>\n <ul>\n <li>Access to Performance Analytics:<\/strong> Move beyond guesswork. Understand exactly who your audience is, what content they prefer, and when they are most active.<\/li>\n <li>Enhanced Credibility and Trust:<\/strong> A professional account with a category label (e.g., “Business”) immediately establishes legitimacy and trust with viewers.<\/li>\n <li>Monetization and E-commerce Readiness:<\/strong> It is a prerequisite for features like the TikTok Shop, LIVE gifts, and the Creator Marketplace, which are central to modern social commerce strategies.<\/li>\n <li>Advanced Advertising Capabilities:<\/strong> You cannot run paid promotions or access the detailed targeting options in TikTok Ads Manager without a business account.<\/li>\n <li>Competitive Edge:<\/strong> With access to trend insights and creative tools, you can innovate faster and stay ahead of competitors who are still using personal profiles.<\/li>\n <\/ul>\n\n <h2><\/span>Core Features of a TikTok Business Account<\/span><\/h2>\n Upgrading to a business profile unlocks a powerful dashboard of tools designed to streamline your marketing efforts. These features are continually updated, making the 2025 suite more robust than ever.<\/p>\n\n <h3><\/span>1. TikTok Business Suite: Your Command Center<\/span><\/h3>\n The Business Suite is your integrated hub for managing your presence. It consolidates three critical areas into one intuitive interface.<\/p>\n <ul>\n <li>TikTok Analytics:<\/strong> This is your data nerve center. Go beyond basic view counts to access metrics on audience demographics (age, gender, location), follower growth trends, content performance breakdowns, and traffic sources. You can track profile views, video play times, and engagement rates to precisely calculate your return on investment (ROI).<\/li>\n <li>Growth Center:<\/strong> Specifically tailored for TikTok Shop sellers, this area provides resources, promotional tools, and reward systems to help you optimize your storefront and accelerate sales directly on the platform.<\/li>\n <li>Creative Hub:<\/strong> Never run out of ideas. The Creative Hub surfaces trending hashtags, sounds, and video formats filtered by your niche and geographic location, providing direct inspiration for your next viral post.<\/li>\n <\/ul>\n\n <h3><\/span>2. TikTok Ads Manager: Precision-Targeted Promotion<\/span><\/h3>\n With a business account, you gain full access to TikTok’s self-serve advertising platform. Here, you can:<\/p>\n <ul>\n <li>Create and manage campaigns with objectives ranging from brand awareness to website conversions.<\/li>\n <li>Utilize advanced targeting options based on interests, behaviors, demographics, and even custom audiences built from your own customer lists.<\/li>\n <li>Leverage the Creative Library and automated video editing tools to produce high-quality ad content efficiently.<\/li>\n <li>Analyze in-depth campaign reports to understand ad spend efficiency, audience engagement, and conversion metrics.<\/li>\n <\/ul>\n\n <h3><\/span>3. TikTok Creative Center: The Trend Intelligence Engine<\/span><\/h3>\n This free, standalone platform is a treasure trove of market intelligence. Use it to:<\/p>\n <ul>\n <li>Discover trending hashtags, songs, and viral video concepts in real-time.<\/li>\n <li>Analyze the performance of top-performing ads in your industry to understand what resonates.<\/li>\n <li>Gain keyword insights to optimize your content for TikTok’s search engine.<\/li>\n <li>Access AI-powered creative tools like the Video Generator and Script Generator to streamline content production.<\/li>\n <\/ul>\n\n <h3><\/span>4. TikTok Business Center: For Team and Agency Collaboration<\/span><\/h3>\n For businesses with multiple team members or agencies managing several client accounts, the Business Center is essential. It enables:<\/p>\n <ul>\n <li>Centralized management of multiple ad accounts and pages from a single dashboard.<\/li>\n <li>Secure role assignment (Owner, Admin, Analyst) to control team member permissions.<\/li>\n <li>Efficient sharing of assets like pixels, audiences, and creative materials across different business assets.<\/li>\n <li>Streamlined collaboration between brands and their marketing partners.<\/li>\n <\/ul>\n\n <h2><\/span>Step-by-Step Guide to Creating Your TikTok Business Account in 2025<\/span><\/h2>\n Setting up your account is a straightforward process. Follow these steps to ensure your profile is optimized from day one.<\/p>\n\n <h3><\/span>Option 1: Creating a New Business Account<\/span><\/h3>\n <ol>\n <li>Download and Open the TikTok App:<\/strong> Install the latest version of TikTok from your device’s app store.<\/li>\n <li>Sign Up:<\/strong> Use your business email address or phone number to create a new account. Avoid using personal contact details for better organization.<\/em><\/li>\n <li>Complete Your Profile:<\/strong> Immediately upload a high-resolution logo as your profile picture. Write a compelling bio that clearly states what your business does and includes a relevant keyword and a call-to-action.<\/li>\n <li>Switch to Business Account:<\/strong> Go to your profile, tap the three-line menu in the top right, select “Settings and Privacy,” then “Account.” Tap “Switch to Business Account.”<\/li>\n <li>Choose Your Category:<\/strong> Select the category that most accurately describes your business (e.g., Retail, Education, Media). This helps TikTok recommend your content to the right users.<\/li>\n <\/ol>\n\n <h3><\/span>Option 2: Converting a Personal Account to Business<\/span><\/h3>\n If you have an existing personal account with a following, you can convert it.<\/p>\n <ol>\n <li>Navigate to Settings and Privacy > Account.<\/strong><\/li>\n <li>Pulse sobre “Switch to Business Account.”<\/strong><\/li>\n <li>Follow the prompts to select your business category.<\/li>\n <li>Important:<\/strong> Review your existing content. While your followers and videos remain, some popular commercial sounds may become restricted for use in new posts after switching.<\/li>\n <\/ol>\n\n <h2><\/span>Optimizing Your New Business Account for Success<\/span><\/h2>\n Creation is just the first step. Optimization is key to unlocking growth.<\/p>\n <ul>\n <li>Profile Completeness:<\/strong> Add a clickable website link and other social media handles. Use a recognizable username that matches your brand on other platforms.<\/li>\n <li>Content Strategy:<\/strong> Plan your first weeks of content. Use your Creative Center insights to align with trends while staying true to your brand voice.<\/li>\n <li>Immediate Analysis:<\/strong> Start exploring your Analytics dashboard immediately to establish a performance baseline.<\/li>\n <li>Explore Integrations:<\/strong> Link your TikTok Shop if you sell products, or explore the Creator Marketplace to plan future influencer collaborations.<\/li>\n <\/ul>\n\n <h2><\/span>Business Account vs. Personal Account: A Strategic Comparison<\/span><\/h2>\n Understanding the trade-offs is crucial for strategic decision-making.<\/p>\n <ul>\n <li>Music Library:<\/strong> Business accounts have access to a commercial music library<\/em>, but cannot use all the trending sounds available to personal accounts, which are often copyrighted for personal use only.<\/li>\n <li>Organic Reach:<\/strong> There is a common myth that business accounts have lower reach. TikTok states this is false; reach depends entirely on content quality and engagement. The analytical advantage of a business account should help you improve<\/em> your reach over time.<\/li>\n <li>Primary Goal:<\/strong> A personal account is for expression and connection. A business account is a structured tool for growth, engagement, and conversion<\/strong>.<\/li>\n <\/ul>\n\n <h2><\/span>Conclusion: Launching Your TikTok Business Journey<\/span><\/h2>\n Establishing a TikTok Business Account in 2025 is the most strategic first move any brand can make on the platform. It is the key that unlocks a world of data-driven insights, powerful advertising tools, and professional features essential for building a sustainable and profitable presence. By following this guide, you are not just creating a profile\u2014you are building a foundation for meaningful audience connections, enhanced brand authority, and measurable business growth. The time for observation is over. Take action today, set up your account, dive into the analytics, and begin crafting content that resonates. Your future customers are already scrolling; it’s time to make sure they find you.<\/p>\n<\/body>\n<\/html>\n\n<hr><h2><\/span>\u2728 Enhanced Content \u2728<\/span><\/h2>\n\n\nMillones de empresas en TikTok utilizan la plataforma para comercializar sus productos y servicios. Estas marcas necesitan crear una cuenta de empresa en TikTok para acceder a las funciones y llegar a su p\u00fablico objetivo.<\/span><\/p>\n\n\n\nUna cuenta TikTok Business es imprescindible, tanto si eres famoso en TikTok como si eres un reci\u00e9n llegado. Har\u00e1 que sea mucho m\u00e1s f\u00e1cil <a href=\"https:\/\/dmpro.app\/how-to-make-money-on-tiktok\/\" target=\"_blank\" rel=\"noreferrer noopener\">ganar dinero en TikTok<\/a> con sus vastas caracter\u00edsticas.<\/span><\/p>\n\n\n\nEn este blog, exploraremos las caracter\u00edsticas de una cuenta TikTok para empresas y c\u00f3mo configurarla. Tambi\u00e9n hablaremos de por qu\u00e9 necesitas una cuenta de empresa y la compararemos con una cuenta personal. Permanece atento.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/span>\u00bfQu\u00e9 es una cuenta TikTok Business?<\/b><\/span><\/h2>\n\n\n\nUna cuenta de TikTok para empresas es una cuenta p\u00fablica y profesional dise\u00f1ada para que las marcas y las empresas creen una estrategia de marketing clara y se relacionen con su audiencia de forma eficaz.\u00a0<\/span>Este tipo de cuenta es ideal para empresas y marcas que desean destacar en la plataforma y tener una estrategia de marketing cohesionada.<\/p>\n\n\n\nLas cuentas de empresa de TikTok pueden acceder a herramientas y plataformas de marketing como informaci\u00f3n sobre el rendimiento y herramientas creativas, <\/span><a href=\"https:\/\/dmpro.app\/tiktok-ads-manager\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gestor de anuncios de TikTok<\/span><\/a>, y mucho m\u00e1s.\u00a0<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/span>Caracter\u00edsticas de las cuentas de empresa de TikTok<\/b><\/span><\/h2>\n\n\n\nPuedes utilizar varias herramientas y plataformas potentes con una cuenta de TikTok para empresas. Estas herramientas pueden ayudarte a crear conciencia de marca, entender a tu audiencia y <\/span><a href=\"https:\/\/dmpro.app\/how-to-get-followers-on-tiktok\/\" target=\"_blank\" rel=\"noreferrer noopener\">conseguir seguidores en TikTok<\/span><\/a>.\u00a0<\/span><\/p>\n\n\n\nEstas son algunas de las principales caracter\u00edsticas y plataformas:<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><\/span>1. TikTok Business Suite<\/b><\/span><\/h3>\n\n\n\nUna vez que crees una cuenta de empresa en TikTok, Business Suite estar\u00e1 disponible, proporcion\u00e1ndote acceso a Analytics, Growth Center y Creative Hub. <\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"525\" height=\"1024\" src=\"http:\/\/dmpro.app\/wp-content\/uploads\/2024\/10\/tiktok-business-suite-525x1024.jpg\" alt=\"TikTok business suite\" class=\"wp-image-25298\" style=\"width:253px;height:auto\" srcset=\"https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/tiktok-business-suite-525x1024.jpg 525w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/tiktok-business-suite-154x300.jpg 154w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/tiktok-business-suite-768x1498.jpg 768w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/tiktok-business-suite-788x1536.jpg 788w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/tiktok-business-suite.jpg 945w\" sizes=\"(max-width: 525px) 100vw, 525px\" \/><\/figure>\n\n\n\n <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An\u00e1lisis de TikTok<\/b>: En Analytics, obtendr\u00e1 informaci\u00f3n valiosa sobre sus v\u00eddeos, su audiencia y sus emisiones en directo. Esto incluye datos sobre visualizaciones de v\u00eddeos, visualizaciones de perfiles, m\u00e9tricas de participaci\u00f3n, conversiones, contenido de mayor rendimiento, crecimiento de nuevos seguidores, datos demogr\u00e1ficos de la audiencia, horas m\u00e1s activas y mucho m\u00e1s.\u00a0<\/span><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"491\" height=\"1024\" src=\"http:\/\/dmpro.app\/wp-content\/uploads\/2024\/10\/jpeg-optimizer_tiktok-analytics-491x1024.jpg\" alt=\"TikTok analytics\" class=\"wp-image-25299\" style=\"width:261px;height:auto\" srcset=\"https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/jpeg-optimizer_tiktok-analytics-491x1024.jpg 491w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/jpeg-optimizer_tiktok-analytics-144x300.jpg 144w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/jpeg-optimizer_tiktok-analytics-768x1603.jpg 768w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/jpeg-optimizer_tiktok-analytics-736x1536.jpg 736w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/jpeg-optimizer_tiktok-analytics.jpg 852w\" sizes=\"(max-width: 491px) 100vw, 491px\" \/><\/figure>\n\n\n\n<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Centro de crecimiento<\/b>: Esta funci\u00f3n permite a los vendedores de tiendas TikTok gestionar sus tiendas y obtener recompensas.\u00a0<\/span><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Centro creativo<\/b>: TikTok Creative Hub proporciona hashtags y v\u00eddeos de tendencia dentro de tu nicho y ubicaci\u00f3n.\u00a0<\/span><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"488\" height=\"1024\" src=\"http:\/\/dmpro.app\/wp-content\/uploads\/2024\/10\/jpeg-optimizer_tiktok-creative-hub-488x1024.jpg\" alt=\"TikTok creative hub\" class=\"wp-image-25300\" style=\"width:270px;height:auto\" srcset=\"https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/jpeg-optimizer_tiktok-creative-hub-488x1024.jpg 488w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/jpeg-optimizer_tiktok-creative-hub-143x300.jpg 143w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/jpeg-optimizer_tiktok-creative-hub.jpg 729w\" sizes=\"(max-width: 488px) 100vw, 488px\" \/><\/figure>\n\n\n\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><\/span>2. Administrador de anuncios de TikTok<\/b><\/span><\/h3>\n\n\n\nCon una cuenta de TikTok para empresas, puedes <a href=\"https:\/\/dmpro.app\/tiktok-ads-manager\/\" target=\"_blank\" rel=\"noreferrer noopener\">crear un gestor de anuncios de TikTok<\/a> y realizar campa\u00f1as. Esta plataforma ofrece muchas herramientas y funciones, como gestor de audiencias, biblioteca creativa y editor de v\u00eddeo.\u00a0<\/span><\/p>\n\n\n\nTambi\u00e9n obtendr\u00e1 informaci\u00f3n detallada sobre su campa\u00f1a publicitaria, incluido el rendimiento de los v\u00eddeos, la participaci\u00f3n de la audiencia y el an\u00e1lisis de los comentarios. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><\/span>3. Centro Creativo TikTok<\/b><\/span><\/h3>\n\n\n\n<a href=\"https:\/\/dmpro.app\/tiktok-creative-center\/\">Centro Creativo TikTok<\/span><\/a> es una plataforma gratuita para que las empresas descubran lo siguiente:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00daltimas tendencias (hashtags, sonidos y v\u00eddeos),<\/span><\/li>\n\n\n\n<li>Los mejores anuncios,<\/span><\/li>\n\n\n\n<li>Los mejores productos,<\/span><\/li>\n\n\n\n<li>Palabras clave,<\/span><\/li>\n\n\n\n<li>Herramientas creativas como el generador de v\u00eddeo, el generador de guiones, TikTok Symphony y la biblioteca de m\u00fasica comercial. <\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><\/span>4. Centro de negocios TikTok<\/b><\/span><\/h3>\n\n\n\nOtra caracter\u00edstica que <a href=\"https:\/\/dmpro.app\/tiktok-marketing-agencies\/\" target=\"_blank\" rel=\"noreferrer noopener\">Las mejores agencias de marketing de TikTok<\/a> utilizar con frecuencia es TikTok Business Center, una plataforma m\u00e1s completa en comparaci\u00f3n con TikTok Business Manager (gestor de anuncios) que ofrece a las empresas herramientas para organizar y gestionar tanto sus cuentas como sus anuncios en TikTok. Esto es lo que puedes hacer en TikTok Business Canter:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li> Gestiona varias cuentas de TikTok Ads Manager desde un solo lugar,<\/span><\/li>\n\n\n\n<li>Asigna funciones y permisos a los distintos miembros del equipo (por ejemplo, propietario, operador, analista),<\/span><\/li>\n\n\n\n<li>Comparta recursos creativos, audiencias, datos de p\u00edxeles y mucho m\u00e1s entre diferentes cuentas,<\/span><\/li>\n\n\n\n<li>Las agencias que gestionan varios clientes pueden utilizar el Business Center para gestionar las cuentas publicitarias de los distintos clientes.<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><\/span>Ventajas de la cuenta TikTok Business<\/strong><\/b><\/span><\/h3>\n\n\n\nSi quieres utilizar TikTok con fines empresariales, tienes que crear una cuenta de empresa. Estas son las ventajas que ofrece una cuenta de empresa de TikTok:<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcckpe841d078JMlY1W92qX1O2qKu9gcZod7kD6MpVwnuoRYho2kJUtlp7itUIv_qhfbl4W80F5iF5q_AgPehpXdrsHCNSUgvnT88fvDAXpl0OWTvZN2pWzAuTr44EIZeyDTlfYEA?key=-7VXtJFaIBB3oQ3pK2DLKQ\" alt=\"Benefits of TikTok Business Account\" style=\"width:676px;height:auto\"\/><\/figure>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Anal\u00edtica:<\/b> Ofrece informaci\u00f3n valiosa sobre la audiencia, el rendimiento de los contenidos y la eficacia de las campa\u00f1as para optimizar su rendimiento. <\/span><a href=\"https:\/\/dmpro.app\/social-media-marketing\/\">marketing en redes sociales<\/span><\/a> esfuerzos. <\/span><\/li>\n\n\n\n<li> Publicidad:<\/b> Con una cuenta de empresa, puede llegar a un p\u00fablico m\u00e1s amplio y promocionar sus productos o servicios mediante anuncios segmentados.<\/span><\/li>\n\n\n\n<li> Asociaciones de creadores:<\/b> Tambi\u00e9n te permite colaborar con influencers para promocionar tu marca y llegar a nuevos p\u00fablicos<\/span> a trav\u00e9s del Centro de Creadores de TikTok. Es una parte de una cuenta de negocios que ayudar\u00e1 mucho en estas situaciones....<\/li>\n\n\n\n<li> Caracter\u00edsticas del comercio:<\/b> Una cuenta de negocios TikTok le permite vender productos directamente en TikTok a trav\u00e9s de caracter\u00edsticas como TikTok Shop.<\/span><\/li>\n\n\n\n<li> Herramientas empresariales:<\/b> Accede a recursos y asistencia que te ayudar\u00e1n a hacer crecer tu negocio en TikTok.<\/span><\/li>\n\n\n\n<li>Tienda de comercio electr\u00f3nico: <\/strong>La opci\u00f3n de abrir tu propia tienda TikTok es otra ventaja importante, sobre todo para las empresas de comercio electr\u00f3nico.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><\/span>Cuenta TikTok Business Vs. Cuenta Personal<\/b><\/span><\/h2>\n\n\n\nPara decidir si una cuenta es adecuada para usted, es esencial alinear sus objetivos con las caracter\u00edsticas y ventajas exclusivas que ofrece cada tipo de cuenta.\u00a0<\/span><\/p>\n\n\n\nLa siguiente tabla ofrece una comparaci\u00f3n exhaustiva de las cuentas personales y empresariales, que le ayudar\u00e1 a tomar una decisi\u00f3n con conocimiento de causa:<\/span><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Caracter\u00edstica <\/b><\/td><td>Cuenta TikTok Business<\/b><\/td><td>Cuenta personal de TikTok<\/b><\/td><\/tr><tr><td>P\u00fablico destinatario<\/span><\/td><td>Marcas, empresas y personas influyentes<\/span><\/td><td>Particulares, personas influyentes y usuarios ocasionales<\/span><\/td><\/tr><tr><td>Personalizaci\u00f3n del perfil<\/span><\/td><td>Incluye funciones como a\u00f1adir un enlace a la p\u00e1gina web, un correo electr\u00f3nico de contacto y una categor\u00eda de empresa.<\/span><\/td><td>Personalizaci\u00f3n b\u00e1sica del perfil con menos herramientas de promoci\u00f3n<\/span><\/td><\/tr><tr><td>An\u00e1lisis (TikTok Insights)<\/span><\/td><td>An\u00e1lisis detallados de audiencia, resultados y tendencias<\/span><\/td><td>Visualizaciones b\u00e1sicas de v\u00eddeos, \"me gusta\", comentarios y seguidores<\/span><\/td><\/tr><tr><td>Anuncios TikTok<\/span><\/td><td>Disponible <\/span><\/td><td>No disponible<\/span><\/td><\/tr><tr><td>Centro de negocios TikTok<\/span><\/td><td>Disponible <\/span><\/td><td>No disponible<\/span><\/td><\/tr><tr><td>Centro Creativo TikTok<\/span><\/td><td>Disponible <\/span><\/td><td>Disponible <\/span><\/td><\/tr><tr><td>Botones de llamada a la acci\u00f3n<\/span><\/td><td>Puede a\u00f1adir botones \u201cComprar ahora\u201d, \u201cContacto\u201d u otros botones CTA<\/span><\/td><td>No hay botones CTA disponibles<\/span><\/td><\/tr><tr><td>Funciones de monetizaci\u00f3n<\/span><\/td><td>Elegible para TikTok's Creator Rewards, compras in-app y contenido shoppable.<\/span><\/td><td>No disponible<\/span><\/td><\/tr><tr><td>Biblioteca musical<\/span><\/td><td>Limitado a m\u00fasica libre de derechos para uso comercial<\/span><\/td><td>Acceso completo a la biblioteca musical de TikTok (incluidas canciones populares)<\/span><\/td><\/tr><tr><td>Tienda TikTok<\/span><\/td><td>Disponible<\/span><\/td><td>Disponible<\/span><\/td><\/tr><tr><td>Acceso API<\/span><\/td><td>Disponible para integraciones de terceros y herramientas de automatizaci\u00f3n<\/span><\/td><td>No disponible<\/span><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\nCuenta TikTok Business Vs. Cuenta Personal<\/span><\/i><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/span>\u00bfC\u00f3mo crear una cuenta TikTok Business?<\/b><\/span><\/h2>\n\n\n\nSi eres una marca que busca herramientas de marketing, an\u00e1lisis o gesti\u00f3n de anuncios en TikTok, necesitas crear una cuenta de empresa. Sigue estos pasos para configurar tu cuenta y empezar a utilizar estas funciones:<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Descarga la aplicaci\u00f3n de Google Play Store o App Store y reg\u00edstrate con tu correo electr\u00f3nico o n\u00famero de tel\u00e9fono.<\/span><\/li>\n\n\n\n<li>Ahora, toca el icono de la hamburguesa en la esquina superior derecha.<\/span><\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"237\" height=\"512\" src=\"http:\/\/dmpro.app\/wp-content\/uploads\/2024\/10\/tiktok-business-account-1.jpg\" alt=\"creating tiktok business account\" class=\"wp-image-25301\" srcset=\"https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/tiktok-business-account-1.jpg 237w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/tiktok-business-account-1-139x300.jpg 139w\" sizes=\"(max-width: 237px) 100vw, 237px\" \/><\/figure>\n\n\n\n<\/p>\n\n\n\n2. Abrir \u2018<\/span>Configuraci\u00f3n y privacidad<\/b>\u2019. <\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"237\" height=\"512\" src=\"http:\/\/dmpro.app\/wp-content\/uploads\/2024\/10\/tiktok-business-2.jpg\" alt=\"Tiktok business account creation\" class=\"wp-image-25302\" srcset=\"https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/tiktok-business-2.jpg 237w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/tiktok-business-2-139x300.jpg 139w\" sizes=\"(max-width: 237px) 100vw, 237px\" \/><\/figure>\n\n\n\n<\/p>\n\n\n\n3. A continuaci\u00f3n, pulse \u2018<\/span>Cuenta<\/b>\u2019. <\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"237\" height=\"512\" src=\"http:\/\/dmpro.app\/wp-content\/uploads\/2024\/10\/business-account-tiktok-3.jpg\" alt=\"setting up tiktok business account\" class=\"wp-image-25303\" srcset=\"https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/business-account-tiktok-3.jpg 237w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/business-account-tiktok-3-139x300.jpg 139w\" sizes=\"(max-width: 237px) 100vw, 237px\" \/><\/figure>\n\n\n\n<\/p>\n\n\n\n4. Pulse \u2018<\/span>Cambiar a cuenta Business<\/b>\u2019. <\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"237\" height=\"512\" src=\"http:\/\/dmpro.app\/wp-content\/uploads\/2024\/10\/tiktok-business-account-4.jpg\" alt=\"tiktok business account creation\" class=\"wp-image-25304\" srcset=\"https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/tiktok-business-account-4.jpg 237w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/tiktok-business-account-4-139x300.jpg 139w\" sizes=\"(max-width: 237px) 100vw, 237px\" \/><\/figure>\n\n\n\n<\/p>\n\n\n\n5. A continuaci\u00f3n, elija la categor\u00eda que mejor describa su empresa. <\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"237\" height=\"512\" src=\"http:\/\/dmpro.app\/wp-content\/uploads\/2024\/10\/business-account-on-tiktok-5.jpg\" alt=\"choosing a category \" class=\"wp-image-25305\" srcset=\"https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/business-account-on-tiktok-5.jpg 237w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/business-account-on-tiktok-5-139x300.jpg 139w\" sizes=\"(max-width: 237px) 100vw, 237px\" \/><\/figure>\n\n\n\n<\/p>\n\n\n\n6. Pulse \u2018<\/span>Editar perfil<\/b>\u2019 para establecer una imagen de perfil clara y relacionable. Puede ser el logotipo de tu empresa o una foto profesional que represente tu marca. <\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"508\" src=\"http:\/\/dmpro.app\/wp-content\/uploads\/2024\/10\/edit-tiktok-business-account-profile.jpg\" alt=\"edit business account profile on tiktok \" class=\"wp-image-25306\" srcset=\"https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/edit-tiktok-business-account-profile.jpg 512w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/edit-tiktok-business-account-profile-300x298.jpg 300w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/edit-tiktok-business-account-profile-150x150.jpg 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure>\n\n\n\n<\/p>\n\n\n\n7. Bajo \u2018<\/span>Editar perfil<\/b>\u2019, pulse \u2018<\/span>Bio<\/b>\u2019para a\u00f1adir una biograf\u00eda. <\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"316\" src=\"http:\/\/dmpro.app\/wp-content\/uploads\/2024\/10\/business-account-on-tiktok-bio.jpg\" alt=\"edit bio \" class=\"wp-image-25307\" srcset=\"https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/business-account-on-tiktok-bio.jpg 512w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/business-account-on-tiktok-bio-300x185.jpg 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure>\n\n\n\n<\/p>\n\n\n\n8. Por \u00faltimo, pulse el bot\u00f3n \u2018<\/span>Botones de acci\u00f3n<\/b>\u2019 para a\u00f1adir informaci\u00f3n de contacto como su correo electr\u00f3nico, n\u00famero de tel\u00e9fono o direcci\u00f3n f\u00edsica. <\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"315\" src=\"http:\/\/dmpro.app\/wp-content\/uploads\/2024\/10\/add-contact-info-on-tiktok.jpg\" alt=\"adding contact \" class=\"wp-image-25308\" srcset=\"https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/add-contact-info-on-tiktok.jpg 512w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/add-contact-info-on-tiktok-300x185.jpg 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure>\n\n\n\n<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/span>7 razones por las que deber\u00edas usar TikTok para los negocios<\/b><\/span><\/h2>\n\n\n\nTikTok se ha convertido en una plataforma popular para que las empresas crezcan. Aqu\u00ed tienes algunas razones por las que deber\u00edas considerar a\u00f1adirla a tu estrategia de marketing:<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"974\" height=\"974\" src=\"http:\/\/dmpro.app\/wp-content\/uploads\/2024\/10\/jpeg-optimizer_why-tiktok-for-business.jpg\" alt=\"why tiktok for business\" class=\"wp-image-25309\" style=\"width:490px;height:auto\" srcset=\"https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/jpeg-optimizer_why-tiktok-for-business.jpg 974w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/jpeg-optimizer_why-tiktok-for-business-300x300.jpg 300w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/jpeg-optimizer_why-tiktok-for-business-150x150.jpg 150w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/jpeg-optimizer_why-tiktok-for-business-768x768.jpg 768w\" sizes=\"(max-width: 974px) 100vw, 974px\" \/><\/figure>\n\n\n\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><\/span>1. Audiencia numerosa y comprometida<\/b><\/span><\/h3>\n\n\n\nEn febrero de 2025, TikTok contaba con m\u00e1s de <\/span>1,59 millones <\/b>usuarios activos mensuales, lo que la convierte en la quinta plataforma de redes sociales m\u00e1s popular despu\u00e9s de Facebook, YouTube, Instagram y WhatsApp.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdu_FlR3sg2o2RM7V9SBxYzG0hyr3qSqI6_3oymCeXxWhvb81H41qBQYyBRbXPlKxCzI_wUiA13RRzmMIDMSqk7vEWGLXhs5ffFHIMNKgTNOx-it-VIQiUxG_i2Oqw1vuq15awX?key=-7VXtJFaIBB3oQ3pK2DLKQ\" alt=\"most popular social networks\" style=\"width:866px;height:auto\"\/><\/figure>\n\n\n\nFuente de la imagen: <\/span><\/i><a href=\"https:\/\/www.statista.com\/statistics\/272014\/global-social-networks-ranked-by-number-of-users\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Statista<\/span><\/i><\/a><\/p>\n\n\n\nVale la pena se\u00f1alar que TikTok es la plataforma de medios sociales m\u00e1s atractiva con un <\/span><a href=\"https:\/\/www.socialinsider.io\/blog\/social-media-benchmarks\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">tasa media de compromiso de 2,65%<\/span><\/a>.\u00a0<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><\/span>2. Potencial viral<\/b><\/span><\/h3>\n\n\n\nEl algoritmo de TikTok est\u00e1 dise\u00f1ado para promover contenidos atractivos, independientemente del n\u00famero de seguidores del creador. Esto permite a las empresas convertirse en virales y llegar a un p\u00fablico masivo de forma org\u00e1nica. <\/span><\/p>\n\n\n\nAs\u00ed, incluso las peque\u00f1as empresas tienen la oportunidad de lograr una visibilidad significativa. Adem\u00e1s, se centra en v\u00eddeos cortos que son ideales para captar la atenci\u00f3n y transmitir mensajes clave r\u00e1pidamente. Crear este tipo de v\u00eddeos suele requerir menos esfuerzo y tiempo.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><\/span>3. Herramientas avanzadas de marketing<\/b><\/span><\/h3>\n\n\n\nComo hemos comentado antes, TikTok ofrece varias herramientas de marketing y publicidad para empresas de diferentes tama\u00f1os. La m\u00e1s importante es Ads Manager, que permite realizar campa\u00f1as publicitarias en varios formatos.\u00a0<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><\/span>4. Acceso al marketing de influencers<\/b><\/span><\/h3>\n\n\n\nEl mercado de creadores de TikTok conecta a las marcas con los influencers de TikTok, permiti\u00e9ndoles colaborar para crear contenido de marca. As\u00ed que, si buscas una alternativa a la tradicional <\/span><a href=\"https:\/\/dmpro.app\/influencer-marketing-platforms\/\" target=\"_blank\" rel=\"noreferrer noopener\">plataformas de marketing de influencers<\/span><\/a>, esta herramienta es una gran opci\u00f3n.<\/span><\/p>\n\n\n\nSin embargo, si quieres ir m\u00e1s all\u00e1 de las funciones de TikTok para el marketing de influencers, puedes unirte a Ainfluencer. Ainfluencer es un DIY gratuito <a href=\"https:\/\/influencermarketing.ainfluencer.com\/influencer-marketplace\/\" target=\"_blank\" rel=\"noreferrer noopener\">mercado de influencers<\/a> que te conecta con millones de influencers de Instagram y TikTok de tu nicho. Descubramos qu\u00e9 ofrece Ainfluencer:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La posibilidad de buscar entre m\u00e1s de 2 millones de personas influyentes por ubicaci\u00f3n, nicho y n\u00famero de seguidores,<\/li>\n\n\n\n<li>Aplicaci\u00f3n Android e iOS f\u00e1cil de usar para que marcas e influencers gestionen sus campa\u00f1as,<\/li>\n\n\n\n<li>Utiliza la IA para buscar y encontrar a los mejores influencers para tu nicho,<\/li>\n\n\n\n<li>Proporcionar datos valiosos sobre cada persona influyente, incluidas sus rese\u00f1as y colaboraciones anteriores,<\/li>\n\n\n\n<li>Recibir an\u00e1lisis en tiempo real como comentarios, \"me gusta\" y clics sobre las campa\u00f1as de marketing de influencers.<\/li>\n<\/ul>\n\n\n\n<a href=\"https:\/\/app.ainfluencer.com\/register?_ga=2.39887586.1747805834.1681665782-1963138259.1642057116\" target=\"_blank\" rel=\"noopener\">Iniciar la colaboraci\u00f3n con personas influyentes<\/b><\/a>!<\/b><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><\/span>5. Desaf\u00edos de hashtags de marca<\/b><\/span><\/h3>\n\n\n\nLos retos de hashtags son una de las funciones m\u00e1s eficaces de TikTok para fomentar el contenido generado por los usuarios.<\/span><\/p>\n\n\n\nDentro de estos retos, los usuarios crean v\u00eddeos en torno a un tema o idea espec\u00edficos. De este modo, pueden atraer al p\u00fablico y dar a conocer la marca en un formato interactivo y viral.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><\/span>6. M\u00fasica y cultura de moda<\/b><\/span><\/h3>\n\n\n\nEn TikTok todo gira en torno a la m\u00fasica, las tendencias y los memes divertidos. Las empresas pueden seguir f\u00e1cilmente las \u00faltimas tendencias y la cultura pop.\u00a0<\/span><\/p>\n\n\n\nLos informes de TikTok revelan que el uso de m\u00fasica popular en los v\u00eddeos de las marcas puede marcar una gran diferencia a la hora de que los usuarios recuerden la marca y conecten con ella. <\/span><a href=\"https:\/\/newsroom.tiktok.com\/en-us\/new-studies-quantify-tiktoks-growing-impact-on-culture-and-music\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">68% de usuarios de TikTok<\/span><\/a> recuerdan marcas que incluyen canciones populares, y 58% sienten una mayor conexi\u00f3n con estas marcas<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><\/span>7. Ideas valiosas<\/b><\/span><\/h3>\n\n\n\nLas cuentas de empresa en TikTok proporcionan an\u00e1lisis detallados y perspectivas sobre el comportamiento de la audiencia, el rendimiento de los contenidos, la participaci\u00f3n y mucho m\u00e1s. <\/span><\/p>\n\n\n\nEsto permite a las empresas ajustar su estrategia y tomar decisiones basadas en datos para mejorar los resultados a lo largo del tiempo.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/span>Reflexiones finales<\/b><\/span><\/h2>\n\n\n\nEn resumen, crear una cuenta de empresa de TikTok es imprescindible para las marcas y negocios que buscan crecer en la plataforma. Con una cuenta de empresa, puedes acceder a varias funciones como Ads Manager, Business Center, Analytics y Business Suite.<\/span><\/p>\n\n\n\nSin embargo, esto no significa que no puedas monetizar una cuenta personal. Todav\u00eda puedes ganar dinero vendiendo tus productos o creando contenido patrocinado.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/span>Preguntas frecuentes<\/b><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><\/span>1. C\u00f3mo puedo acceder a TikTok Business Center?<\/b><\/span><\/h3>\n\n\n\nPara acceder a esta plataforma, debe ir a la p\u00e1gina <\/span>Centro de Negocios TikTok. Si ya tienes una cuenta, simplemente ve a la p\u00e1gina de inicio de sesi\u00f3n del Centro de Negocios TikTok. De lo contrario, en primer lugar, crear un TikTok para un cuenta de empresa.\u00a0<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><\/span>2. \u00bfEs gratuita la cuenta TikTok Business?<\/b><\/span><\/h3>\n\n\n\nS\u00ed, crear una cuenta de empresa en TikTok es gratis.\u00a0<\/span>Puede crearlo y utilizarlo f\u00e1cilmente de inmediato.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><\/span>3. \u00bfDeber\u00eda cambiar mi TikTok a Business?<\/strong><\/span><\/h3>\n\n\n\nSi tienes un negocio, puedes plantearte crear una cuenta de empresa para emplear herramientas m\u00e1s comerciales y captar mejor a los clientes. Sin embargo, recuerda que TikTok recomienda no alternar entre las cuentas de empresa y las personales.<\/p>","protected":false},"excerpt":{"rendered":"How to Create a TikTok Business Account? Ultimate Guide in 2025 How to Create a TikTok Business Account? Ultimate Guide in 2025 In the dynamic world of digital marketing, TikTok has evolved from a platform for viral dances to a powerhouse for brand growth and revenue generation. With millions of businesses already leveraging its unparalleled […]<\/p>","protected":false},"author":26,"featured_media":25312,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[173],"tags":[158],"class_list":["post-25297","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tiktok-tips","tag-tiktok"],"uagb_featured_image_src":{"full":["https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/DmPro-8.jpg",1200,800,false],"thumbnail":["https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/DmPro-8-150x150.jpg",150,150,true],"medium":["https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/DmPro-8-300x200.jpg",300,200,true],"medium_large":["https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/DmPro-8-768x512.jpg",768,512,true],"large":["https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/DmPro-8-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/DmPro-8.jpg",1200,800,false],"2048x2048":["https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/DmPro-8.jpg",1200,800,false],"trp-custom-language-flag":["https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/DmPro-8.jpg",18,12,false],"portfolio-full":["https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/DmPro-8-940x400.jpg",940,400,true],"portfolio-one":["https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/DmPro-8-540x272.jpg",540,272,true],"portfolio-two":["https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/DmPro-8-460x295.jpg",460,295,true],"portfolio-three":["https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/DmPro-8-300x214.jpg",300,214,true],"portfolio-five":["https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/DmPro-8-177x142.jpg",177,142,true]},"uagb_author_info":{"display_name":"Cy N","author_link":"https:\/\/a4.dmpro.app\/es\/author\/cyrus\/"},"uagb_comment_info":0,"uagb_excerpt":"How to Create a TikTok Business Account? Ultimate Guide in 2025 How to Create a TikTok Business Account? Ultimate Guide in 2025 In the dynamic world of digital marketing, TikTok has evolved from a platform for viral dances to a powerhouse for brand growth and revenue generation. With millions of businesses already leveraging its unparalleled…","_links":{"self":[{"href":"https:\/\/a4.dmpro.app\/es\/wp-json\/wp\/v2\/posts\/25297","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/a4.dmpro.app\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/a4.dmpro.app\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/a4.dmpro.app\/es\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/a4.dmpro.app\/es\/wp-json\/wp\/v2\/comments?post=25297"}],"version-history":[{"count":5,"href":"https:\/\/a4.dmpro.app\/es\/wp-json\/wp\/v2\/posts\/25297\/revisions"}],"predecessor-version":[{"id":29671,"href":"https:\/\/a4.dmpro.app\/es\/wp-json\/wp\/v2\/posts\/25297\/revisions\/29671"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/a4.dmpro.app\/es\/wp-json\/wp\/v2\/media\/25312"}],"wp:attachment":[{"href":"https:\/\/a4.dmpro.app\/es\/wp-json\/wp\/v2\/media?parent=25297"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/a4.dmpro.app\/es\/wp-json\/wp\/v2\/categories?post=25297"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/a4.dmpro.app\/es\/wp-json\/wp\/v2\/tags?post=25297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

{"id":25297,"date":"2025-08-16T06:58:58","date_gmt":"2025-08-16T06:58:58","guid":{"rendered":"https:\/\/dmpro.app\/?p=25297"},"modified":"2026-03-06T14:18:43","modified_gmt":"2026-03-06T14:18:43","slug":"tiktok-business","status":"publish","type":"post","link":"https:\/\/a4.dmpro.app\/es\/tiktok-business\/","title":{"rendered":"\u00bfC\u00f3mo crear una cuenta de empresa en TikTok? Gu\u00eda definitiva en 2025"},"content":{"rendered":"\n\n\n \n \n How to Create a TikTok Business Account? Ultimate Guide in 2025<\/title>\n<\/head>\n<body>\n <h1>\u00bfC\u00f3mo crear una cuenta de empresa en TikTok? Gu\u00eda definitiva en 2025<\/h1>\n\n In the dynamic world of digital marketing, TikTok has evolved from a platform for viral dances to a powerhouse for brand growth and revenue generation. With millions of businesses already leveraging its unparalleled reach, establishing a professional presence is no longer optional\u2014it’s imperative. A TikTok Business Account is the foundational tool that unlocks a suite of advanced features, from granular analytics to sophisticated advertising tools, designed specifically to help brands connect with their target audience, build community, and drive tangible results. This comprehensive guide for 2025 will not only walk you through the setup process but will delve deep into the strategic advantages, core features, and best practices that separate successful brands from the rest.<\/p>\n\n <div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n\u00cdndice<\/p>\n<a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\">Toggle<\/span><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/a4.dmpro.app\/es\/tiktok-business\/#What_Is_a_TikTok_Business_Account\" >\u00bfQu\u00e9 es una cuenta TikTok Business?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/a4.dmpro.app\/es\/tiktok-business\/#Why_Your_Brand_Needs_a_TikTok_Business_Account_in_2025\" >Why Your Brand Needs a TikTok Business Account in 2025<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/a4.dmpro.app\/es\/tiktok-business\/#Core_Features_of_a_TikTok_Business_Account\" >Core Features of a TikTok Business Account<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/a4.dmpro.app\/es\/tiktok-business\/#1_TikTok_Business_Suite_Your_Command_Center\" >1. TikTok Business Suite: Your Command Center<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/a4.dmpro.app\/es\/tiktok-business\/#2_TikTok_Ads_Manager_Precision-Targeted_Promotion\" >2. TikTok Ads Manager: Precision-Targeted Promotion<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/a4.dmpro.app\/es\/tiktok-business\/#3_TikTok_Creative_Center_The_Trend_Intelligence_Engine\" >3. TikTok Creative Center: The Trend Intelligence Engine<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/a4.dmpro.app\/es\/tiktok-business\/#4_TikTok_Business_Center_For_Team_and_Agency_Collaboration\" >4. TikTok Business Center: For Team and Agency Collaboration<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/a4.dmpro.app\/es\/tiktok-business\/#Step-by-Step_Guide_to_Creating_Your_TikTok_Business_Account_in_2025\" >Step-by-Step Guide to Creating Your TikTok Business Account in 2025<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/a4.dmpro.app\/es\/tiktok-business\/#Option_1_Creating_a_New_Business_Account\" >Option 1: Creating a New Business Account<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/a4.dmpro.app\/es\/tiktok-business\/#Option_2_Converting_a_Personal_Account_to_Business\" >Option 2: Converting a Personal Account to Business<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/a4.dmpro.app\/es\/tiktok-business\/#Optimizing_Your_New_Business_Account_for_Success\" >Optimizing Your New Business Account for Success<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/a4.dmpro.app\/es\/tiktok-business\/#Business_Account_vs_Personal_Account_A_Strategic_Comparison\" >Business Account vs. Personal Account: A Strategic Comparison<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/a4.dmpro.app\/es\/tiktok-business\/#Conclusion_Launching_Your_TikTok_Business_Journey\" >Conclusion: Launching Your TikTok Business Journey<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/a4.dmpro.app\/es\/tiktok-business\/#%E2%9C%A8_Enhanced_Content_%E2%9C%A8\" >\u2728 Enhanced Content \u2728<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/a4.dmpro.app\/es\/tiktok-business\/#What_Is_a_TikTok_Business_Account-2\" >\u00bfQu\u00e9 es una cuenta TikTok Business?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/a4.dmpro.app\/es\/tiktok-business\/#TikTok_Business_Accounts_Features\" >Caracter\u00edsticas de las cuentas de empresa de TikTok<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/a4.dmpro.app\/es\/tiktok-business\/#1_TikTok_Business_Suite\" >1. TikTok Business Suite<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/a4.dmpro.app\/es\/tiktok-business\/#2_TikTok_Ads_Manager\" >2. Administrador de anuncios de TikTok<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/a4.dmpro.app\/es\/tiktok-business\/#3_TikTok_Creative_Center\" >3. Centro Creativo TikTok<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/a4.dmpro.app\/es\/tiktok-business\/#4_TikTok_Business_Center\" >4. Centro de negocios TikTok<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/a4.dmpro.app\/es\/tiktok-business\/#Benefits_of_TikTok_Business_Account\" >Ventajas de la cuenta TikTok Business<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/a4.dmpro.app\/es\/tiktok-business\/#TikTok_Business_Account_Vs_Personal_Account\" >Cuenta TikTok Business Vs. Cuenta Personal<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/a4.dmpro.app\/es\/tiktok-business\/#How_to_Create_a_TikTok_Business_Account\" >\u00bfC\u00f3mo crear una cuenta TikTok Business?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/a4.dmpro.app\/es\/tiktok-business\/#7_Reasons_Why_You_Should_Use_TikTok_for_Business\" >7 razones por las que deber\u00edas usar TikTok para los negocios<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/a4.dmpro.app\/es\/tiktok-business\/#1_Large_Engaged_Audience\" >1. Audiencia numerosa y comprometida<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/a4.dmpro.app\/es\/tiktok-business\/#2_Viral_Potential\" >2. Potencial viral<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/a4.dmpro.app\/es\/tiktok-business\/#3_Advanced_Marketing_Tools\" >3. Herramientas avanzadas de marketing<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/a4.dmpro.app\/es\/tiktok-business\/#4_Access_to_Influencer_Marketing\" >4. Acceso al marketing de influencers<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/a4.dmpro.app\/es\/tiktok-business\/#5_Branded_Hashtag_Challenges\" >5. Desaf\u00edos de hashtags de marca<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/a4.dmpro.app\/es\/tiktok-business\/#6_Music_and_Trending_Culture\" >6. M\u00fasica y cultura de moda<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/a4.dmpro.app\/es\/tiktok-business\/#7_Valuable_Insights\" >7. Ideas valiosas<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/a4.dmpro.app\/es\/tiktok-business\/#Final_Thoughts\" >Reflexiones finales<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/a4.dmpro.app\/es\/tiktok-business\/#FAQs\" >Preguntas frecuentes<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/a4.dmpro.app\/es\/tiktok-business\/#1_How_Can_I_Access_TikTok_Business_Center\" >1. C\u00f3mo puedo acceder a TikTok Business Center?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/a4.dmpro.app\/es\/tiktok-business\/#2_Is_TikTok_Business_Account_Free\" >2. \u00bfEs gratuita la cuenta TikTok Business?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/a4.dmpro.app\/es\/tiktok-business\/#3_Should_I_Switch_My_TikTok_to_Business\" >3. \u00bfDeber\u00eda cambiar mi TikTok a Business?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><\/span>\u00bfQu\u00e9 es una cuenta TikTok Business?<\/span><\/h2>\n A TikTok Business Account is a public, professional profile type engineered for brands, organizations, creators, and entrepreneurs. Unlike personal accounts, it is structured to support a clear, cohesive marketing strategy, providing the tools necessary to engage an audience with purpose and measure the impact of every action. It transforms your presence from casual to commercial, signaling to both the TikTok algorithm and your potential customers that you are a serious entity. This account type is the gateway to TikTok’s ecosystem of business tools, making it indispensable for anyone aiming to build brand awareness, foster loyalty, and ultimately, increase sales<\/strong>.<\/p>\n\n <h2><\/span>Why Your Brand Needs a TikTok Business Account in 2025<\/span><\/h2>\n The digital landscape is fiercely competitive, and user attention is the ultimate currency. A personal account simply cannot provide the infrastructure needed for sustainable business growth on TikTok. The business account is a non-negotiable asset for several compelling reasons:<\/p>\n <ul>\n <li>Access to Performance Analytics:<\/strong> Move beyond guesswork. Understand exactly who your audience is, what content they prefer, and when they are most active.<\/li>\n <li>Enhanced Credibility and Trust:<\/strong> A professional account with a category label (e.g., “Business”) immediately establishes legitimacy and trust with viewers.<\/li>\n <li>Monetization and E-commerce Readiness:<\/strong> It is a prerequisite for features like the TikTok Shop, LIVE gifts, and the Creator Marketplace, which are central to modern social commerce strategies.<\/li>\n <li>Advanced Advertising Capabilities:<\/strong> You cannot run paid promotions or access the detailed targeting options in TikTok Ads Manager without a business account.<\/li>\n <li>Competitive Edge:<\/strong> With access to trend insights and creative tools, you can innovate faster and stay ahead of competitors who are still using personal profiles.<\/li>\n <\/ul>\n\n <h2><\/span>Core Features of a TikTok Business Account<\/span><\/h2>\n Upgrading to a business profile unlocks a powerful dashboard of tools designed to streamline your marketing efforts. These features are continually updated, making the 2025 suite more robust than ever.<\/p>\n\n <h3><\/span>1. TikTok Business Suite: Your Command Center<\/span><\/h3>\n The Business Suite is your integrated hub for managing your presence. It consolidates three critical areas into one intuitive interface.<\/p>\n <ul>\n <li>TikTok Analytics:<\/strong> This is your data nerve center. Go beyond basic view counts to access metrics on audience demographics (age, gender, location), follower growth trends, content performance breakdowns, and traffic sources. You can track profile views, video play times, and engagement rates to precisely calculate your return on investment (ROI).<\/li>\n <li>Growth Center:<\/strong> Specifically tailored for TikTok Shop sellers, this area provides resources, promotional tools, and reward systems to help you optimize your storefront and accelerate sales directly on the platform.<\/li>\n <li>Creative Hub:<\/strong> Never run out of ideas. The Creative Hub surfaces trending hashtags, sounds, and video formats filtered by your niche and geographic location, providing direct inspiration for your next viral post.<\/li>\n <\/ul>\n\n <h3><\/span>2. TikTok Ads Manager: Precision-Targeted Promotion<\/span><\/h3>\n With a business account, you gain full access to TikTok’s self-serve advertising platform. Here, you can:<\/p>\n <ul>\n <li>Create and manage campaigns with objectives ranging from brand awareness to website conversions.<\/li>\n <li>Utilize advanced targeting options based on interests, behaviors, demographics, and even custom audiences built from your own customer lists.<\/li>\n <li>Leverage the Creative Library and automated video editing tools to produce high-quality ad content efficiently.<\/li>\n <li>Analyze in-depth campaign reports to understand ad spend efficiency, audience engagement, and conversion metrics.<\/li>\n <\/ul>\n\n <h3><\/span>3. TikTok Creative Center: The Trend Intelligence Engine<\/span><\/h3>\n This free, standalone platform is a treasure trove of market intelligence. Use it to:<\/p>\n <ul>\n <li>Discover trending hashtags, songs, and viral video concepts in real-time.<\/li>\n <li>Analyze the performance of top-performing ads in your industry to understand what resonates.<\/li>\n <li>Gain keyword insights to optimize your content for TikTok’s search engine.<\/li>\n <li>Access AI-powered creative tools like the Video Generator and Script Generator to streamline content production.<\/li>\n <\/ul>\n\n <h3><\/span>4. TikTok Business Center: For Team and Agency Collaboration<\/span><\/h3>\n For businesses with multiple team members or agencies managing several client accounts, the Business Center is essential. It enables:<\/p>\n <ul>\n <li>Centralized management of multiple ad accounts and pages from a single dashboard.<\/li>\n <li>Secure role assignment (Owner, Admin, Analyst) to control team member permissions.<\/li>\n <li>Efficient sharing of assets like pixels, audiences, and creative materials across different business assets.<\/li>\n <li>Streamlined collaboration between brands and their marketing partners.<\/li>\n <\/ul>\n\n <h2><\/span>Step-by-Step Guide to Creating Your TikTok Business Account in 2025<\/span><\/h2>\n Setting up your account is a straightforward process. Follow these steps to ensure your profile is optimized from day one.<\/p>\n\n <h3><\/span>Option 1: Creating a New Business Account<\/span><\/h3>\n <ol>\n <li>Download and Open the TikTok App:<\/strong> Install the latest version of TikTok from your device’s app store.<\/li>\n <li>Sign Up:<\/strong> Use your business email address or phone number to create a new account. Avoid using personal contact details for better organization.<\/em><\/li>\n <li>Complete Your Profile:<\/strong> Immediately upload a high-resolution logo as your profile picture. Write a compelling bio that clearly states what your business does and includes a relevant keyword and a call-to-action.<\/li>\n <li>Switch to Business Account:<\/strong> Go to your profile, tap the three-line menu in the top right, select “Settings and Privacy,” then “Account.” Tap “Switch to Business Account.”<\/li>\n <li>Choose Your Category:<\/strong> Select the category that most accurately describes your business (e.g., Retail, Education, Media). This helps TikTok recommend your content to the right users.<\/li>\n <\/ol>\n\n <h3><\/span>Option 2: Converting a Personal Account to Business<\/span><\/h3>\n If you have an existing personal account with a following, you can convert it.<\/p>\n <ol>\n <li>Navigate to Settings and Privacy > Account.<\/strong><\/li>\n <li>Pulse sobre “Switch to Business Account.”<\/strong><\/li>\n <li>Follow the prompts to select your business category.<\/li>\n <li>Important:<\/strong> Review your existing content. While your followers and videos remain, some popular commercial sounds may become restricted for use in new posts after switching.<\/li>\n <\/ol>\n\n <h2><\/span>Optimizing Your New Business Account for Success<\/span><\/h2>\n Creation is just the first step. Optimization is key to unlocking growth.<\/p>\n <ul>\n <li>Profile Completeness:<\/strong> Add a clickable website link and other social media handles. Use a recognizable username that matches your brand on other platforms.<\/li>\n <li>Content Strategy:<\/strong> Plan your first weeks of content. Use your Creative Center insights to align with trends while staying true to your brand voice.<\/li>\n <li>Immediate Analysis:<\/strong> Start exploring your Analytics dashboard immediately to establish a performance baseline.<\/li>\n <li>Explore Integrations:<\/strong> Link your TikTok Shop if you sell products, or explore the Creator Marketplace to plan future influencer collaborations.<\/li>\n <\/ul>\n\n <h2><\/span>Business Account vs. Personal Account: A Strategic Comparison<\/span><\/h2>\n Understanding the trade-offs is crucial for strategic decision-making.<\/p>\n <ul>\n <li>Music Library:<\/strong> Business accounts have access to a commercial music library<\/em>, but cannot use all the trending sounds available to personal accounts, which are often copyrighted for personal use only.<\/li>\n <li>Organic Reach:<\/strong> There is a common myth that business accounts have lower reach. TikTok states this is false; reach depends entirely on content quality and engagement. The analytical advantage of a business account should help you improve<\/em> your reach over time.<\/li>\n <li>Primary Goal:<\/strong> A personal account is for expression and connection. A business account is a structured tool for growth, engagement, and conversion<\/strong>.<\/li>\n <\/ul>\n\n <h2><\/span>Conclusion: Launching Your TikTok Business Journey<\/span><\/h2>\n Establishing a TikTok Business Account in 2025 is the most strategic first move any brand can make on the platform. It is the key that unlocks a world of data-driven insights, powerful advertising tools, and professional features essential for building a sustainable and profitable presence. By following this guide, you are not just creating a profile\u2014you are building a foundation for meaningful audience connections, enhanced brand authority, and measurable business growth. The time for observation is over. Take action today, set up your account, dive into the analytics, and begin crafting content that resonates. Your future customers are already scrolling; it’s time to make sure they find you.<\/p>\n<\/body>\n<\/html>\n\n<hr><h2><\/span>\u2728 Enhanced Content \u2728<\/span><\/h2>\n\n\nMillones de empresas en TikTok utilizan la plataforma para comercializar sus productos y servicios. Estas marcas necesitan crear una cuenta de empresa en TikTok para acceder a las funciones y llegar a su p\u00fablico objetivo.<\/span><\/p>\n\n\n\nUna cuenta TikTok Business es imprescindible, tanto si eres famoso en TikTok como si eres un reci\u00e9n llegado. Har\u00e1 que sea mucho m\u00e1s f\u00e1cil <a href=\"https:\/\/dmpro.app\/how-to-make-money-on-tiktok\/\" target=\"_blank\" rel=\"noreferrer noopener\">ganar dinero en TikTok<\/a> con sus vastas caracter\u00edsticas.<\/span><\/p>\n\n\n\nEn este blog, exploraremos las caracter\u00edsticas de una cuenta TikTok para empresas y c\u00f3mo configurarla. Tambi\u00e9n hablaremos de por qu\u00e9 necesitas una cuenta de empresa y la compararemos con una cuenta personal. Permanece atento.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/span>\u00bfQu\u00e9 es una cuenta TikTok Business?<\/b><\/span><\/h2>\n\n\n\nUna cuenta de TikTok para empresas es una cuenta p\u00fablica y profesional dise\u00f1ada para que las marcas y las empresas creen una estrategia de marketing clara y se relacionen con su audiencia de forma eficaz.\u00a0<\/span>Este tipo de cuenta es ideal para empresas y marcas que desean destacar en la plataforma y tener una estrategia de marketing cohesionada.<\/p>\n\n\n\nLas cuentas de empresa de TikTok pueden acceder a herramientas y plataformas de marketing como informaci\u00f3n sobre el rendimiento y herramientas creativas, <\/span><a href=\"https:\/\/dmpro.app\/tiktok-ads-manager\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gestor de anuncios de TikTok<\/span><\/a>, y mucho m\u00e1s.\u00a0<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/span>Caracter\u00edsticas de las cuentas de empresa de TikTok<\/b><\/span><\/h2>\n\n\n\nPuedes utilizar varias herramientas y plataformas potentes con una cuenta de TikTok para empresas. Estas herramientas pueden ayudarte a crear conciencia de marca, entender a tu audiencia y <\/span><a href=\"https:\/\/dmpro.app\/how-to-get-followers-on-tiktok\/\" target=\"_blank\" rel=\"noreferrer noopener\">conseguir seguidores en TikTok<\/span><\/a>.\u00a0<\/span><\/p>\n\n\n\nEstas son algunas de las principales caracter\u00edsticas y plataformas:<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><\/span>1. TikTok Business Suite<\/b><\/span><\/h3>\n\n\n\nUna vez que crees una cuenta de empresa en TikTok, Business Suite estar\u00e1 disponible, proporcion\u00e1ndote acceso a Analytics, Growth Center y Creative Hub. <\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"525\" height=\"1024\" src=\"http:\/\/dmpro.app\/wp-content\/uploads\/2024\/10\/tiktok-business-suite-525x1024.jpg\" alt=\"TikTok business suite\" class=\"wp-image-25298\" style=\"width:253px;height:auto\" srcset=\"https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/tiktok-business-suite-525x1024.jpg 525w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/tiktok-business-suite-154x300.jpg 154w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/tiktok-business-suite-768x1498.jpg 768w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/tiktok-business-suite-788x1536.jpg 788w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/tiktok-business-suite.jpg 945w\" sizes=\"(max-width: 525px) 100vw, 525px\" \/><\/figure>\n\n\n\n <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An\u00e1lisis de TikTok<\/b>: En Analytics, obtendr\u00e1 informaci\u00f3n valiosa sobre sus v\u00eddeos, su audiencia y sus emisiones en directo. Esto incluye datos sobre visualizaciones de v\u00eddeos, visualizaciones de perfiles, m\u00e9tricas de participaci\u00f3n, conversiones, contenido de mayor rendimiento, crecimiento de nuevos seguidores, datos demogr\u00e1ficos de la audiencia, horas m\u00e1s activas y mucho m\u00e1s.\u00a0<\/span><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"491\" height=\"1024\" src=\"http:\/\/dmpro.app\/wp-content\/uploads\/2024\/10\/jpeg-optimizer_tiktok-analytics-491x1024.jpg\" alt=\"TikTok analytics\" class=\"wp-image-25299\" style=\"width:261px;height:auto\" srcset=\"https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/jpeg-optimizer_tiktok-analytics-491x1024.jpg 491w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/jpeg-optimizer_tiktok-analytics-144x300.jpg 144w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/jpeg-optimizer_tiktok-analytics-768x1603.jpg 768w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/jpeg-optimizer_tiktok-analytics-736x1536.jpg 736w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/jpeg-optimizer_tiktok-analytics.jpg 852w\" sizes=\"(max-width: 491px) 100vw, 491px\" \/><\/figure>\n\n\n\n<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Centro de crecimiento<\/b>: Esta funci\u00f3n permite a los vendedores de tiendas TikTok gestionar sus tiendas y obtener recompensas.\u00a0<\/span><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Centro creativo<\/b>: TikTok Creative Hub proporciona hashtags y v\u00eddeos de tendencia dentro de tu nicho y ubicaci\u00f3n.\u00a0<\/span><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"488\" height=\"1024\" src=\"http:\/\/dmpro.app\/wp-content\/uploads\/2024\/10\/jpeg-optimizer_tiktok-creative-hub-488x1024.jpg\" alt=\"TikTok creative hub\" class=\"wp-image-25300\" style=\"width:270px;height:auto\" srcset=\"https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/jpeg-optimizer_tiktok-creative-hub-488x1024.jpg 488w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/jpeg-optimizer_tiktok-creative-hub-143x300.jpg 143w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/jpeg-optimizer_tiktok-creative-hub.jpg 729w\" sizes=\"(max-width: 488px) 100vw, 488px\" \/><\/figure>\n\n\n\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><\/span>2. Administrador de anuncios de TikTok<\/b><\/span><\/h3>\n\n\n\nCon una cuenta de TikTok para empresas, puedes <a href=\"https:\/\/dmpro.app\/tiktok-ads-manager\/\" target=\"_blank\" rel=\"noreferrer noopener\">crear un gestor de anuncios de TikTok<\/a> y realizar campa\u00f1as. Esta plataforma ofrece muchas herramientas y funciones, como gestor de audiencias, biblioteca creativa y editor de v\u00eddeo.\u00a0<\/span><\/p>\n\n\n\nTambi\u00e9n obtendr\u00e1 informaci\u00f3n detallada sobre su campa\u00f1a publicitaria, incluido el rendimiento de los v\u00eddeos, la participaci\u00f3n de la audiencia y el an\u00e1lisis de los comentarios. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><\/span>3. Centro Creativo TikTok<\/b><\/span><\/h3>\n\n\n\n<a href=\"https:\/\/dmpro.app\/tiktok-creative-center\/\">Centro Creativo TikTok<\/span><\/a> es una plataforma gratuita para que las empresas descubran lo siguiente:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00daltimas tendencias (hashtags, sonidos y v\u00eddeos),<\/span><\/li>\n\n\n\n<li>Los mejores anuncios,<\/span><\/li>\n\n\n\n<li>Los mejores productos,<\/span><\/li>\n\n\n\n<li>Palabras clave,<\/span><\/li>\n\n\n\n<li>Herramientas creativas como el generador de v\u00eddeo, el generador de guiones, TikTok Symphony y la biblioteca de m\u00fasica comercial. <\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><\/span>4. Centro de negocios TikTok<\/b><\/span><\/h3>\n\n\n\nOtra caracter\u00edstica que <a href=\"https:\/\/dmpro.app\/tiktok-marketing-agencies\/\" target=\"_blank\" rel=\"noreferrer noopener\">Las mejores agencias de marketing de TikTok<\/a> utilizar con frecuencia es TikTok Business Center, una plataforma m\u00e1s completa en comparaci\u00f3n con TikTok Business Manager (gestor de anuncios) que ofrece a las empresas herramientas para organizar y gestionar tanto sus cuentas como sus anuncios en TikTok. Esto es lo que puedes hacer en TikTok Business Canter:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li> Gestiona varias cuentas de TikTok Ads Manager desde un solo lugar,<\/span><\/li>\n\n\n\n<li>Asigna funciones y permisos a los distintos miembros del equipo (por ejemplo, propietario, operador, analista),<\/span><\/li>\n\n\n\n<li>Comparta recursos creativos, audiencias, datos de p\u00edxeles y mucho m\u00e1s entre diferentes cuentas,<\/span><\/li>\n\n\n\n<li>Las agencias que gestionan varios clientes pueden utilizar el Business Center para gestionar las cuentas publicitarias de los distintos clientes.<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><\/span>Ventajas de la cuenta TikTok Business<\/strong><\/b><\/span><\/h3>\n\n\n\nSi quieres utilizar TikTok con fines empresariales, tienes que crear una cuenta de empresa. Estas son las ventajas que ofrece una cuenta de empresa de TikTok:<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcckpe841d078JMlY1W92qX1O2qKu9gcZod7kD6MpVwnuoRYho2kJUtlp7itUIv_qhfbl4W80F5iF5q_AgPehpXdrsHCNSUgvnT88fvDAXpl0OWTvZN2pWzAuTr44EIZeyDTlfYEA?key=-7VXtJFaIBB3oQ3pK2DLKQ\" alt=\"Benefits of TikTok Business Account\" style=\"width:676px;height:auto\"\/><\/figure>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Anal\u00edtica:<\/b> Ofrece informaci\u00f3n valiosa sobre la audiencia, el rendimiento de los contenidos y la eficacia de las campa\u00f1as para optimizar su rendimiento. <\/span><a href=\"https:\/\/dmpro.app\/social-media-marketing\/\">marketing en redes sociales<\/span><\/a> esfuerzos. <\/span><\/li>\n\n\n\n<li> Publicidad:<\/b> Con una cuenta de empresa, puede llegar a un p\u00fablico m\u00e1s amplio y promocionar sus productos o servicios mediante anuncios segmentados.<\/span><\/li>\n\n\n\n<li> Asociaciones de creadores:<\/b> Tambi\u00e9n te permite colaborar con influencers para promocionar tu marca y llegar a nuevos p\u00fablicos<\/span> a trav\u00e9s del Centro de Creadores de TikTok. Es una parte de una cuenta de negocios que ayudar\u00e1 mucho en estas situaciones....<\/li>\n\n\n\n<li> Caracter\u00edsticas del comercio:<\/b> Una cuenta de negocios TikTok le permite vender productos directamente en TikTok a trav\u00e9s de caracter\u00edsticas como TikTok Shop.<\/span><\/li>\n\n\n\n<li> Herramientas empresariales:<\/b> Accede a recursos y asistencia que te ayudar\u00e1n a hacer crecer tu negocio en TikTok.<\/span><\/li>\n\n\n\n<li>Tienda de comercio electr\u00f3nico: <\/strong>La opci\u00f3n de abrir tu propia tienda TikTok es otra ventaja importante, sobre todo para las empresas de comercio electr\u00f3nico.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><\/span>Cuenta TikTok Business Vs. Cuenta Personal<\/b><\/span><\/h2>\n\n\n\nPara decidir si una cuenta es adecuada para usted, es esencial alinear sus objetivos con las caracter\u00edsticas y ventajas exclusivas que ofrece cada tipo de cuenta.\u00a0<\/span><\/p>\n\n\n\nLa siguiente tabla ofrece una comparaci\u00f3n exhaustiva de las cuentas personales y empresariales, que le ayudar\u00e1 a tomar una decisi\u00f3n con conocimiento de causa:<\/span><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Caracter\u00edstica <\/b><\/td><td>Cuenta TikTok Business<\/b><\/td><td>Cuenta personal de TikTok<\/b><\/td><\/tr><tr><td>P\u00fablico destinatario<\/span><\/td><td>Marcas, empresas y personas influyentes<\/span><\/td><td>Particulares, personas influyentes y usuarios ocasionales<\/span><\/td><\/tr><tr><td>Personalizaci\u00f3n del perfil<\/span><\/td><td>Incluye funciones como a\u00f1adir un enlace a la p\u00e1gina web, un correo electr\u00f3nico de contacto y una categor\u00eda de empresa.<\/span><\/td><td>Personalizaci\u00f3n b\u00e1sica del perfil con menos herramientas de promoci\u00f3n<\/span><\/td><\/tr><tr><td>An\u00e1lisis (TikTok Insights)<\/span><\/td><td>An\u00e1lisis detallados de audiencia, resultados y tendencias<\/span><\/td><td>Visualizaciones b\u00e1sicas de v\u00eddeos, \"me gusta\", comentarios y seguidores<\/span><\/td><\/tr><tr><td>Anuncios TikTok<\/span><\/td><td>Disponible <\/span><\/td><td>No disponible<\/span><\/td><\/tr><tr><td>Centro de negocios TikTok<\/span><\/td><td>Disponible <\/span><\/td><td>No disponible<\/span><\/td><\/tr><tr><td>Centro Creativo TikTok<\/span><\/td><td>Disponible <\/span><\/td><td>Disponible <\/span><\/td><\/tr><tr><td>Botones de llamada a la acci\u00f3n<\/span><\/td><td>Puede a\u00f1adir botones \u201cComprar ahora\u201d, \u201cContacto\u201d u otros botones CTA<\/span><\/td><td>No hay botones CTA disponibles<\/span><\/td><\/tr><tr><td>Funciones de monetizaci\u00f3n<\/span><\/td><td>Elegible para TikTok's Creator Rewards, compras in-app y contenido shoppable.<\/span><\/td><td>No disponible<\/span><\/td><\/tr><tr><td>Biblioteca musical<\/span><\/td><td>Limitado a m\u00fasica libre de derechos para uso comercial<\/span><\/td><td>Acceso completo a la biblioteca musical de TikTok (incluidas canciones populares)<\/span><\/td><\/tr><tr><td>Tienda TikTok<\/span><\/td><td>Disponible<\/span><\/td><td>Disponible<\/span><\/td><\/tr><tr><td>Acceso API<\/span><\/td><td>Disponible para integraciones de terceros y herramientas de automatizaci\u00f3n<\/span><\/td><td>No disponible<\/span><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\nCuenta TikTok Business Vs. Cuenta Personal<\/span><\/i><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/span>\u00bfC\u00f3mo crear una cuenta TikTok Business?<\/b><\/span><\/h2>\n\n\n\nSi eres una marca que busca herramientas de marketing, an\u00e1lisis o gesti\u00f3n de anuncios en TikTok, necesitas crear una cuenta de empresa. Sigue estos pasos para configurar tu cuenta y empezar a utilizar estas funciones:<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Descarga la aplicaci\u00f3n de Google Play Store o App Store y reg\u00edstrate con tu correo electr\u00f3nico o n\u00famero de tel\u00e9fono.<\/span><\/li>\n\n\n\n<li>Ahora, toca el icono de la hamburguesa en la esquina superior derecha.<\/span><\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"237\" height=\"512\" src=\"http:\/\/dmpro.app\/wp-content\/uploads\/2024\/10\/tiktok-business-account-1.jpg\" alt=\"creating tiktok business account\" class=\"wp-image-25301\" srcset=\"https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/tiktok-business-account-1.jpg 237w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/tiktok-business-account-1-139x300.jpg 139w\" sizes=\"(max-width: 237px) 100vw, 237px\" \/><\/figure>\n\n\n\n<\/p>\n\n\n\n2. Abrir \u2018<\/span>Configuraci\u00f3n y privacidad<\/b>\u2019. <\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"237\" height=\"512\" src=\"http:\/\/dmpro.app\/wp-content\/uploads\/2024\/10\/tiktok-business-2.jpg\" alt=\"Tiktok business account creation\" class=\"wp-image-25302\" srcset=\"https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/tiktok-business-2.jpg 237w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/tiktok-business-2-139x300.jpg 139w\" sizes=\"(max-width: 237px) 100vw, 237px\" \/><\/figure>\n\n\n\n<\/p>\n\n\n\n3. A continuaci\u00f3n, pulse \u2018<\/span>Cuenta<\/b>\u2019. <\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"237\" height=\"512\" src=\"http:\/\/dmpro.app\/wp-content\/uploads\/2024\/10\/business-account-tiktok-3.jpg\" alt=\"setting up tiktok business account\" class=\"wp-image-25303\" srcset=\"https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/business-account-tiktok-3.jpg 237w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/business-account-tiktok-3-139x300.jpg 139w\" sizes=\"(max-width: 237px) 100vw, 237px\" \/><\/figure>\n\n\n\n<\/p>\n\n\n\n4. Pulse \u2018<\/span>Cambiar a cuenta Business<\/b>\u2019. <\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"237\" height=\"512\" src=\"http:\/\/dmpro.app\/wp-content\/uploads\/2024\/10\/tiktok-business-account-4.jpg\" alt=\"tiktok business account creation\" class=\"wp-image-25304\" srcset=\"https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/tiktok-business-account-4.jpg 237w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/tiktok-business-account-4-139x300.jpg 139w\" sizes=\"(max-width: 237px) 100vw, 237px\" \/><\/figure>\n\n\n\n<\/p>\n\n\n\n5. A continuaci\u00f3n, elija la categor\u00eda que mejor describa su empresa. <\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"237\" height=\"512\" src=\"http:\/\/dmpro.app\/wp-content\/uploads\/2024\/10\/business-account-on-tiktok-5.jpg\" alt=\"choosing a category \" class=\"wp-image-25305\" srcset=\"https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/business-account-on-tiktok-5.jpg 237w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/business-account-on-tiktok-5-139x300.jpg 139w\" sizes=\"(max-width: 237px) 100vw, 237px\" \/><\/figure>\n\n\n\n<\/p>\n\n\n\n6. Pulse \u2018<\/span>Editar perfil<\/b>\u2019 para establecer una imagen de perfil clara y relacionable. Puede ser el logotipo de tu empresa o una foto profesional que represente tu marca. <\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"508\" src=\"http:\/\/dmpro.app\/wp-content\/uploads\/2024\/10\/edit-tiktok-business-account-profile.jpg\" alt=\"edit business account profile on tiktok \" class=\"wp-image-25306\" srcset=\"https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/edit-tiktok-business-account-profile.jpg 512w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/edit-tiktok-business-account-profile-300x298.jpg 300w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/edit-tiktok-business-account-profile-150x150.jpg 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure>\n\n\n\n<\/p>\n\n\n\n7. Bajo \u2018<\/span>Editar perfil<\/b>\u2019, pulse \u2018<\/span>Bio<\/b>\u2019para a\u00f1adir una biograf\u00eda. <\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"316\" src=\"http:\/\/dmpro.app\/wp-content\/uploads\/2024\/10\/business-account-on-tiktok-bio.jpg\" alt=\"edit bio \" class=\"wp-image-25307\" srcset=\"https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/business-account-on-tiktok-bio.jpg 512w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/business-account-on-tiktok-bio-300x185.jpg 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure>\n\n\n\n<\/p>\n\n\n\n8. Por \u00faltimo, pulse el bot\u00f3n \u2018<\/span>Botones de acci\u00f3n<\/b>\u2019 para a\u00f1adir informaci\u00f3n de contacto como su correo electr\u00f3nico, n\u00famero de tel\u00e9fono o direcci\u00f3n f\u00edsica. <\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"315\" src=\"http:\/\/dmpro.app\/wp-content\/uploads\/2024\/10\/add-contact-info-on-tiktok.jpg\" alt=\"adding contact \" class=\"wp-image-25308\" srcset=\"https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/add-contact-info-on-tiktok.jpg 512w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/add-contact-info-on-tiktok-300x185.jpg 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure>\n\n\n\n<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/span>7 razones por las que deber\u00edas usar TikTok para los negocios<\/b><\/span><\/h2>\n\n\n\nTikTok se ha convertido en una plataforma popular para que las empresas crezcan. Aqu\u00ed tienes algunas razones por las que deber\u00edas considerar a\u00f1adirla a tu estrategia de marketing:<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"974\" height=\"974\" src=\"http:\/\/dmpro.app\/wp-content\/uploads\/2024\/10\/jpeg-optimizer_why-tiktok-for-business.jpg\" alt=\"why tiktok for business\" class=\"wp-image-25309\" style=\"width:490px;height:auto\" srcset=\"https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/jpeg-optimizer_why-tiktok-for-business.jpg 974w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/jpeg-optimizer_why-tiktok-for-business-300x300.jpg 300w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/jpeg-optimizer_why-tiktok-for-business-150x150.jpg 150w, https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/jpeg-optimizer_why-tiktok-for-business-768x768.jpg 768w\" sizes=\"(max-width: 974px) 100vw, 974px\" \/><\/figure>\n\n\n\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><\/span>1. Audiencia numerosa y comprometida<\/b><\/span><\/h3>\n\n\n\nEn febrero de 2025, TikTok contaba con m\u00e1s de <\/span>1,59 millones <\/b>usuarios activos mensuales, lo que la convierte en la quinta plataforma de redes sociales m\u00e1s popular despu\u00e9s de Facebook, YouTube, Instagram y WhatsApp.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdu_FlR3sg2o2RM7V9SBxYzG0hyr3qSqI6_3oymCeXxWhvb81H41qBQYyBRbXPlKxCzI_wUiA13RRzmMIDMSqk7vEWGLXhs5ffFHIMNKgTNOx-it-VIQiUxG_i2Oqw1vuq15awX?key=-7VXtJFaIBB3oQ3pK2DLKQ\" alt=\"most popular social networks\" style=\"width:866px;height:auto\"\/><\/figure>\n\n\n\nFuente de la imagen: <\/span><\/i><a href=\"https:\/\/www.statista.com\/statistics\/272014\/global-social-networks-ranked-by-number-of-users\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Statista<\/span><\/i><\/a><\/p>\n\n\n\nVale la pena se\u00f1alar que TikTok es la plataforma de medios sociales m\u00e1s atractiva con un <\/span><a href=\"https:\/\/www.socialinsider.io\/blog\/social-media-benchmarks\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">tasa media de compromiso de 2,65%<\/span><\/a>.\u00a0<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><\/span>2. Potencial viral<\/b><\/span><\/h3>\n\n\n\nEl algoritmo de TikTok est\u00e1 dise\u00f1ado para promover contenidos atractivos, independientemente del n\u00famero de seguidores del creador. Esto permite a las empresas convertirse en virales y llegar a un p\u00fablico masivo de forma org\u00e1nica. <\/span><\/p>\n\n\n\nAs\u00ed, incluso las peque\u00f1as empresas tienen la oportunidad de lograr una visibilidad significativa. Adem\u00e1s, se centra en v\u00eddeos cortos que son ideales para captar la atenci\u00f3n y transmitir mensajes clave r\u00e1pidamente. Crear este tipo de v\u00eddeos suele requerir menos esfuerzo y tiempo.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><\/span>3. Herramientas avanzadas de marketing<\/b><\/span><\/h3>\n\n\n\nComo hemos comentado antes, TikTok ofrece varias herramientas de marketing y publicidad para empresas de diferentes tama\u00f1os. La m\u00e1s importante es Ads Manager, que permite realizar campa\u00f1as publicitarias en varios formatos.\u00a0<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><\/span>4. Acceso al marketing de influencers<\/b><\/span><\/h3>\n\n\n\nEl mercado de creadores de TikTok conecta a las marcas con los influencers de TikTok, permiti\u00e9ndoles colaborar para crear contenido de marca. As\u00ed que, si buscas una alternativa a la tradicional <\/span><a href=\"https:\/\/dmpro.app\/influencer-marketing-platforms\/\" target=\"_blank\" rel=\"noreferrer noopener\">plataformas de marketing de influencers<\/span><\/a>, esta herramienta es una gran opci\u00f3n.<\/span><\/p>\n\n\n\nSin embargo, si quieres ir m\u00e1s all\u00e1 de las funciones de TikTok para el marketing de influencers, puedes unirte a Ainfluencer. Ainfluencer es un DIY gratuito <a href=\"https:\/\/influencermarketing.ainfluencer.com\/influencer-marketplace\/\" target=\"_blank\" rel=\"noreferrer noopener\">mercado de influencers<\/a> que te conecta con millones de influencers de Instagram y TikTok de tu nicho. Descubramos qu\u00e9 ofrece Ainfluencer:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La posibilidad de buscar entre m\u00e1s de 2 millones de personas influyentes por ubicaci\u00f3n, nicho y n\u00famero de seguidores,<\/li>\n\n\n\n<li>Aplicaci\u00f3n Android e iOS f\u00e1cil de usar para que marcas e influencers gestionen sus campa\u00f1as,<\/li>\n\n\n\n<li>Utiliza la IA para buscar y encontrar a los mejores influencers para tu nicho,<\/li>\n\n\n\n<li>Proporcionar datos valiosos sobre cada persona influyente, incluidas sus rese\u00f1as y colaboraciones anteriores,<\/li>\n\n\n\n<li>Recibir an\u00e1lisis en tiempo real como comentarios, \"me gusta\" y clics sobre las campa\u00f1as de marketing de influencers.<\/li>\n<\/ul>\n\n\n\n<a href=\"https:\/\/app.ainfluencer.com\/register?_ga=2.39887586.1747805834.1681665782-1963138259.1642057116\" target=\"_blank\" rel=\"noopener\">Iniciar la colaboraci\u00f3n con personas influyentes<\/b><\/a>!<\/b><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><\/span>5. Desaf\u00edos de hashtags de marca<\/b><\/span><\/h3>\n\n\n\nLos retos de hashtags son una de las funciones m\u00e1s eficaces de TikTok para fomentar el contenido generado por los usuarios.<\/span><\/p>\n\n\n\nDentro de estos retos, los usuarios crean v\u00eddeos en torno a un tema o idea espec\u00edficos. De este modo, pueden atraer al p\u00fablico y dar a conocer la marca en un formato interactivo y viral.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><\/span>6. M\u00fasica y cultura de moda<\/b><\/span><\/h3>\n\n\n\nEn TikTok todo gira en torno a la m\u00fasica, las tendencias y los memes divertidos. Las empresas pueden seguir f\u00e1cilmente las \u00faltimas tendencias y la cultura pop.\u00a0<\/span><\/p>\n\n\n\nLos informes de TikTok revelan que el uso de m\u00fasica popular en los v\u00eddeos de las marcas puede marcar una gran diferencia a la hora de que los usuarios recuerden la marca y conecten con ella. <\/span><a href=\"https:\/\/newsroom.tiktok.com\/en-us\/new-studies-quantify-tiktoks-growing-impact-on-culture-and-music\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">68% de usuarios de TikTok<\/span><\/a> recuerdan marcas que incluyen canciones populares, y 58% sienten una mayor conexi\u00f3n con estas marcas<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><\/span>7. Ideas valiosas<\/b><\/span><\/h3>\n\n\n\nLas cuentas de empresa en TikTok proporcionan an\u00e1lisis detallados y perspectivas sobre el comportamiento de la audiencia, el rendimiento de los contenidos, la participaci\u00f3n y mucho m\u00e1s. <\/span><\/p>\n\n\n\nEsto permite a las empresas ajustar su estrategia y tomar decisiones basadas en datos para mejorar los resultados a lo largo del tiempo.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/span>Reflexiones finales<\/b><\/span><\/h2>\n\n\n\nEn resumen, crear una cuenta de empresa de TikTok es imprescindible para las marcas y negocios que buscan crecer en la plataforma. Con una cuenta de empresa, puedes acceder a varias funciones como Ads Manager, Business Center, Analytics y Business Suite.<\/span><\/p>\n\n\n\nSin embargo, esto no significa que no puedas monetizar una cuenta personal. Todav\u00eda puedes ganar dinero vendiendo tus productos o creando contenido patrocinado.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/span>Preguntas frecuentes<\/b><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><\/span>1. C\u00f3mo puedo acceder a TikTok Business Center?<\/b><\/span><\/h3>\n\n\n\nPara acceder a esta plataforma, debe ir a la p\u00e1gina <\/span>Centro de Negocios TikTok. Si ya tienes una cuenta, simplemente ve a la p\u00e1gina de inicio de sesi\u00f3n del Centro de Negocios TikTok. De lo contrario, en primer lugar, crear un TikTok para un cuenta de empresa.\u00a0<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><\/span>2. \u00bfEs gratuita la cuenta TikTok Business?<\/b><\/span><\/h3>\n\n\n\nS\u00ed, crear una cuenta de empresa en TikTok es gratis.\u00a0<\/span>Puede crearlo y utilizarlo f\u00e1cilmente de inmediato.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><\/span>3. \u00bfDeber\u00eda cambiar mi TikTok a Business?<\/strong><\/span><\/h3>\n\n\n\nSi tienes un negocio, puedes plantearte crear una cuenta de empresa para emplear herramientas m\u00e1s comerciales y captar mejor a los clientes. Sin embargo, recuerda que TikTok recomienda no alternar entre las cuentas de empresa y las personales.<\/p>","protected":false},"excerpt":{"rendered":"How to Create a TikTok Business Account? Ultimate Guide in 2025 How to Create a TikTok Business Account? Ultimate Guide in 2025 In the dynamic world of digital marketing, TikTok has evolved from a platform for viral dances to a powerhouse for brand growth and revenue generation. With millions of businesses already leveraging its unparalleled […]<\/p>","protected":false},"author":26,"featured_media":25312,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[173],"tags":[158],"class_list":["post-25297","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tiktok-tips","tag-tiktok"],"uagb_featured_image_src":{"full":["https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/DmPro-8.jpg",1200,800,false],"thumbnail":["https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/DmPro-8-150x150.jpg",150,150,true],"medium":["https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/DmPro-8-300x200.jpg",300,200,true],"medium_large":["https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/DmPro-8-768x512.jpg",768,512,true],"large":["https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/DmPro-8-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/DmPro-8.jpg",1200,800,false],"2048x2048":["https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/DmPro-8.jpg",1200,800,false],"trp-custom-language-flag":["https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/DmPro-8.jpg",18,12,false],"portfolio-full":["https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/DmPro-8-940x400.jpg",940,400,true],"portfolio-one":["https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/DmPro-8-540x272.jpg",540,272,true],"portfolio-two":["https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/DmPro-8-460x295.jpg",460,295,true],"portfolio-three":["https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/DmPro-8-300x214.jpg",300,214,true],"portfolio-five":["https:\/\/a4.dmpro.app\/wp-content\/uploads\/2024\/10\/DmPro-8-177x142.jpg",177,142,true]},"uagb_author_info":{"display_name":"Cy N","author_link":"https:\/\/a4.dmpro.app\/es\/author\/cyrus\/"},"uagb_comment_info":0,"uagb_excerpt":"How to Create a TikTok Business Account? Ultimate Guide in 2025 How to Create a TikTok Business Account? Ultimate Guide in 2025 In the dynamic world of digital marketing, TikTok has evolved from a platform for viral dances to a powerhouse for brand growth and revenue generation. With millions of businesses already leveraging its unparalleled…","_links":{"self":[{"href":"https:\/\/a4.dmpro.app\/es\/wp-json\/wp\/v2\/posts\/25297","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/a4.dmpro.app\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/a4.dmpro.app\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/a4.dmpro.app\/es\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/a4.dmpro.app\/es\/wp-json\/wp\/v2\/comments?post=25297"}],"version-history":[{"count":5,"href":"https:\/\/a4.dmpro.app\/es\/wp-json\/wp\/v2\/posts\/25297\/revisions"}],"predecessor-version":[{"id":29671,"href":"https:\/\/a4.dmpro.app\/es\/wp-json\/wp\/v2\/posts\/25297\/revisions\/29671"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/a4.dmpro.app\/es\/wp-json\/wp\/v2\/media\/25312"}],"wp:attachment":[{"href":"https:\/\/a4.dmpro.app\/es\/wp-json\/wp\/v2\/media?parent=25297"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/a4.dmpro.app\/es\/wp-json\/wp\/v2\/categories?post=25297"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/a4.dmpro.app\/es\/wp-json\/wp\/v2\/tags?post=25297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}